The UAE capital’s showpiece event returns this weekend to Emirates Palace
Coutts Polo at the Palace, Abu Dhabi’s flagship business and society event, will make a stunning return to the UAE capital’s iconic venue, Emirates Palace, this weekend (22-23 November).
Whilst spectators enjoy the ‘palace polo’ action on the pitch, behind the velvet ropes of VIP hospitality chalets a different type of action takes place, with C-level executives from the world’s top luxury brands networking with an elite list of prospective clients and new business partners from around the globe.
In its second year, Coutts Polo at the Palace is organised on behalf of its title sponso
r, Coutts, with host sponsor, Emirates Palace, with the support of Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi). It has quickly attracted a prestigious collection of luxury brands, including Fabergé, Maserati, Chesterton Humberts, Hakkasan and Nespresso.
The event has also grown to become a standout on the UAE society calendar, as well as a unique place to ‘do business’, according to Rory Heron, the CEO of City Events, the London-based company which created Coutts Polo at the Palace.
From sponsor CEO breakfast briefings to corporate entertaining, the event has been scheduled into the diaries of many of the region’s key decision makers, says Heron.
“We’ve seen tremendous interest from some of the world’s leading brands who have identified the potential business opportunities and marketing benefits associated with this unique event,” said Heron, who also established the MINT Polo in the Park in London.
“Our aim was to create a platform that would bring together the region’s business leaders and top brands in one of the world’s most impressive polo settings.”
Coutts; the world’s seventh oldest bank, returns as title sponsor following the success of last year’s inaugural event, citing the Coutts Polo at the Palace as being key to the bank’s wider growth strategy.
International jewellery house Fabergé is a first-time sponsor, and is utilising the event as part of its wider marketing campaign in the Middle East, which includes a ‘takeover’ of Dubai Mall and a regional publicity campaign.
Katharina Flohr, Fabergé’s Creative and Managing Director, said the brand’s increased focus on the Middle East follows recent growth in the region.
“We are delighted to sponsor Coutts Polo at the Palace this year and to bring some of the most exquisite Fabergé jewels to Abu Dhabi on this occasion. The Middle-East is a key market for Fabergé, where clients have a true appreciation for Fabergé’s artistry and heritage, and are real collectors of one-of-a-kind jewels and works of art, so this initiative coincides with our wider launch in the region.”
Abu Dhabi’s status as a provider of luxury and world-class hospitality continues to escalate, fuelled this year with the recent opening of luxury mall, The Galleria, on Al Mariyah Island, which is set to become the future financial district of the capital.
“Abu Dhabi’s profile as a luxury destination is rising internationally,” comments HE Jasem Al Darmaki, Deputy Director General, TCA Abu Dhabi. “The emirate has seen significant, increased interest from international luxury and retail brands, hospitality and hotel companies, all of whom are attracted by the prestige of the UAE capital and the wider emirate and the accessibility it provides into the lucrative regional consumer market.”
This year, TCA Abu Dhabi will exhibit a themed stand at Abu Dhabi Art, with a complementary shuttle service operating between the Coutts Polo at the Palace and the art fair at the Manarat Al Saadiyat, Saadiyat Island.
“We are exploring the synergies between these two events, aimed at affluent and culturally curious individuals,” said Al Darmaki.
Coutts Polo at the Palace 2013 will see two days of high-octane polo from four teams representing global financial, fashion and automobile centres. Teams consist of Coutts Abu Dhabi; Faberge Team London; Maserati Team Milan, and the home of polo, Team Buenos Aires.
Coutts Polo at the Palace 2013 is supported by: Coutts, Emirates Palace, Maserati, Faberge, TCA Abu Dhabi, La Martina, Chesterton Humberts, Simply Abu Dhabi, Abu Dhabi Classic FM, Antonio Berardi and OK! Middle East.
A limited number of hospitality tickets are still available on request. For enquiries contact Rachel Roullier at City Events City Events, Rachel@cityevents.uk.com or visit www.citypoloseries.com.
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