YOUNGER LOOKING SKIN BY SPRINGTIME!
Overnight results + within 28 days, achieve more youthful, fresher looking skin with the #1 must-have product of 2013 –
Kiehl’s Midnight Recovery Concentrate
January 2014, Dubai, UAE – Spring is coming – change your hairstyle. Swap out your wardrobe. Lose 5 lbs. (2 kg). As we prep for spring – begin an evening routine that will ensure you achieve younger looking skin, long before you pull out your springtime dresses. Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skincare formulations, offers Midnight Recovery Concentrate – a potent concentration of botanical extracts specifically formulated to biologically replicate skin’s natural lipids for optimal skin repair throughout the night. This powerful concentrate is 99% naturally-derived and paraben-free.
Over 1 million bottles sold.
Award winning editor’s pick.
Did you know?
- Kiehl’s sells one Midnight Recovery Concentrate (MRC) globally every minute and has sold more than one million bottles since its debut?
- In the world’s premier luxury market, Dubai, MRC is Kiehl’s best-selling product.
- In Japan, France, Spain and Germany, MRC is one of Kiehl’s top 5 best selling products.
As a company that has long been committed to listening to its cherished customers, Kiehl’s is pleased to receive so much positive feedback on the formula:
“First thing this morning, I dashed to the mirror. I kid you not, that deep line once lurking on my forehead was approximately 50% gone!! This truly is a miracle in a bottle.”
“WOW!!! It really works! I saw immediate results around my eyes and nose-to-mouth lines...I have to hide it from my husband, or share with him as he LOVES it too.”
“I noticed a difference in one night. It is a super hydrator without feeling greasy at all.”
“It’s not greasy and soaks right into the skin. I’ve been using it for 5 days and my skin is radiant and unbelievably soft.“
“When we introduced this unique overnight formulation nearly three years ago, we had no idea that it would become so beloved amongst our customers worldwide,” shares Cammie Cannella, Vice President of Global Education and Customer Relations. “From the day after we launched through today, I continuously receive feedback from customers all over the world, raving about the ‘return of their skin’s youthful radiance’ or how they ‘regained smooth skin’ or how they ‘saw an overall improvement in the healthy appearance of the skin.’ With so many customers continuing to tell us that they can't live without it, it is no wonder that over one million bottles of Midnight Recovery Concentrate have been sold since its debut!.”
Kiehl’s takes its time to reach perfection so that
its customers may see improvement overnight.
After two years of skin barrier repair research and 20 trials during product development, Kiehl’s chemists successfully developed a powerhouse blend of active botanical and essential oils that begin to work overnight to replenish lipids for a fresher and more radiant appearance by morning.
Kiehl’s Midnight Recovery Concentrate, affectionately referred to as “Midnight Magic” by a Kiehl’s customer, was developed as an anhydrous (“water-free”), unconventional concentration of skin-boosting, plant-derived oils – plus carefully selected essential oils.
Plant-derived (botanical) Oils: Squalane and Evening Primrose Oil are high-quality actives and, within the formula, provide skin with botanical lipids similar to its own natural oils. Additionally, through the careful selection of Coriander and Rose Hip Seed Oils, the formula provides a complete blend of Omegas (Omega 3, 6 and 9) – fatty acids which the body cannot produce on its own, and that work to reinforce the cutaneous barrier. The result is younger looking skin through improved overall skin quality, enhanced skin elasticity, and a reduction in the appearance of fine lines and wrinkles.
Proven Effective Essential Oils: Thoroughly tested through more than 2,000 applications, Kiehl’s chemists selected Lavender, Rosemary, Geranium and Rose essential oils to further enhance formula efficacy. Within the preparation, these essential oils are vital ingredients, working synergistically to restore skin radiance, smooth inflamed or irritated skin, balance oil production, and combat environmental damage – all while replenishing hydration.
“We are so proud that customers call this a ‘magic formula,’ but it was trial and precision that made this clinically proven, 99.8% natural formula possible”, states Dr. Angelike Galdi, Kiehl’s Head Chemist and AVP of Research and Innovation. “Midnight Recovery Concentrate is quintessential Kiehl’s. It embodies our core product development principal: provide the most effective, proven formulas, utilizing the finest ingredients, at optimal levels, for maximum efficacy. It’s not magic, it’s science.”
“Night time is the right time”
– Award-Winning Musician and Cultural Icon Ray Charles
During the day, skin’s function is to protect itself against both internal and external aggressors. At night, it needs to regenerate, repair and replenish what is has lost as a result of daily stresses. Kiehl’s chemists developed this powerhouse blend of active botanical and essential oils to work overnight to replenish lipids for a fresher and more radiant appearance by morning.
The Midnight Recovery formulation boosts skin’s repair and regeneration processes when it is naturally programmed to best absorb active ingredients, typically between midnight and 4 a.m. There are two main factors that contribute to this highly receptive period:
- During the night, the skin’s metabolism of nutrition is at a maximum rate due to the circadian rhythm of the body. Sometimes called the “Human Clock,” a circadian rhythm is roughly a 24-hour cycle in the biochemical, physiological or behavioral processes of living things. Research done on the skin shows that it also has specific rhythms, which differ between day and night. During the day, skin is focusing on protection – the sebum secretion rate increases while the skin has a low metabolism. At night, skin focuses on repair and recovery from daily damage; this activity attains its maximum level as the blood flow increases and skin’s rate of absorption of actives and cell turnover are at their peak.
- While we sleep, the skin is most amenable to rejuvenation and recovery as there are few environmental stressors that detract from its healing process.
Proven science.
Not magic.
PERFORMANCE PROVEN:
KEY INGREDIENTS – Powerful Blend of Essential and Botanical Oils:
Naturally cultivated, these oils are extracted from natural sources. They are powerful skin regenerators and reinforce the lipid barrier, such as with Squalane, and fortify the skin barrier, such as with Evening Primrose, Coriander and Rose Seed Oils .
Naturally cultivated, these oils are extracted from natural sources. They are powerful skin regenerators and reinforce the lipid barrier, such as with Squalane, and fortify the skin barrier, such as with Evening Primrose, Coriander and Rose Seed Oils .
| What are Essential Oils? | What are Botanical Oils? |
| Essential oils are highly concentrated and volatile substances extracted from plants – also referred to as aromatic herbs. The term essential indicates that the oil carries the distinctive scent (essence) of the plant. Most commonly, the essence is extracted from the plant using a technique called steam distillation. | Botanical oils are oils obtained from plants that are fatty, dense and non-volatile. These oils are extracted from the root, stem, bark, leaves, flowers, seeds or fruits of a particular plant, tree or shrub – usually cold pressed or extracted by heat. Many contain proteins, minerals and vitamins. |
| Essential Oils | Botanical Oils |
Lavender Essential OilHelps to stimulate skin’s repair functions and improve skin tone, creating a brighter more radiant look. It is also:
| Squalane Squalane is a botanical lipid similar in molecular structure to natural skin lipids. It has an exceptional affinity to skin, and because it’s easily absorbed, Squalane helps restore skin’s natural moisture balance to keep it extra soft and supple. It is also:
A flowering plant originally native to North America. It blooms every other year and its large, fragrant yellow flowers open at dusk and remain open throughout the night. It is also:
|
Dr. Angelike Galdi
Kiehl’s Head Chemist, Assistant Vice President of Research & Development
Dr. Angelike Galdi is an award-winning chemist specializing in skincare and suncare formulations and has helped develop nine breakthrough patents in the beauty industry.
Dr. Galdi attended Rutgers University where she received her Bachelor’s in Chemistry and her Masters in Biochemistry. Subsequently, Dr. Galdi received her doctorate at St. John’s University in the Pharmaceutical Sciences and Cosmetic Science Program.
In 1998, Dr. Galdi received the Young Scientist of the Year Award from the Society of Cosmetic Chemists. In 2002, Dr. Galdi was named honoree for the Tribute to Women and Industry from the YWCA of Central New Jersey.
Most recently, Dr. Galdi presented her research at the prestigious American Academy of Dermatology Leadership Meeting to top specialists from around the world.
Cammie Cannella
Kiehl’s Vice President of Education and Customer Relations, Worldwide
Cammie Cannella is the Vice President of Global Education Development for Kiehl’s Since 1851. She oversees the educational curriculum for Kiehl’s Customer Representatives, sales force and corporate employees in Kiehl’s stores and offices around the world. Kiehl’s Customer Service model has recognized across business industries and year after year in the media, as a model program – a feat Kiehl’s attributes to Cammie and her team.
Cammie’s career with Kiehl’s Since 1851 began more than a decade ago at the original Kiehl’s Flagship store in New York City.
Cammie, who is described by her co-workers as both eloquent and dynamic, also serves as “the face of Kiehl’s” through her position as the company’s official spokesperson, a title she has held for over 15 years. Of her role as company spokesperson, Cammie says that she relishes the opportunity to share with others the rich traditions and distinguishing values that Kiehl’s represents.
Kiehl's was founded as an old-world apothecary in New York's East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and advanced through the generations.
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