Luxury Jewelry e-Retailer @Plukka Launches in the UAE, Celebrating with Dubai’s Elite

Luxury Jewelry e-Retailer Plukka Launches in the UAE, Celebrating with Dubai’s Elite

Since 2011, Plukka has been making waves in the international fine jewelry market with its exquisite designer pieces and online innovative made-to-order business model. Already becoming a favorite with celebrities worldwide, Plukka announced its arrival in the UAE with a grand launch at Cuadro Gallery, DIFC.

Joanne Ooi, Plukka’s CEO, received guests who got a first- hand glimpse of the exquisite Plukka pieces. Also in attendance was collaborative designer Virna Chakardemian, displaying her creative genius through her latest collection Yeprem, available for purchase online. The event was attended by the who’s who of Dubai society, including the regional designer and artist Nadine Kanso, socialite Nada Rifai, restaurateurs Poonam and Gulu Vani, among many other influential guests.

The edgy jewelry on display and the unique concept of Plukka were widely well received and will bring a sparkle to the Middle East. Guests were particularly thrilled with the notion of a new avenue to shop for fine jewelry, with many of them getting online at the event to make purchases. The Plukka website boasts more than 800 fine jewelry styles in 18K gold, diamonds and gemstones, made to order at prices between 60-80% off customary retail.

About Plukka:

Plukka is an online-only designer fine jewelry brand and ecommerce site offering highly creative luxury designer jewelry through an innovative made-to-order business model which eliminates the customary middlemen associated with traditional fine jewelry distribution.

The combination of accessibility with world-beating, edgy design make Plukka jewelry a mouth-watering proposition for consumers at every level, every day.

About Joanne Ooi:

Joanna Ooi is the CEO of fine jewelry ecommerce site, Plukka.com, which launched in December 2011. Ooi won the prestigious award of Most Promising Entrepreneur, Asia Pacific Entrepreneurship Awards, in 2013, for her pioneering business leadership.

Before Plukka, Ooi was the CEO of Clean Air Network (CAN), and was nominated to Time Magazine’s 100 Most Influential in 2011, for her work on the environment. Before CAN, Ooi was the Creative Director of Shanghai Tang for seven years and largely credited with the turnaround of the Chinese luxury brand owned by the Richemont Group.

Ooi frequently speaks and comments on a wide variety of topics, including politics, creativity and consumerism, in addition to blogging about her experiences as an internet CEO at motherplukka.tumblr.com. Complementing her interests in business, environmentalism and tech, Ooi founded leading Asian contemporary art gallery, Ooi Botos, and is presently the goodwill ambassador for the Multitude Foundation, a non-profit Asian art prize.