Celebrating Originality
Ideyna.com brings
local artisans together on an online marketplace
ideyna.com, an
online platform that offers handcrafters and artists in the UAE a convenient
portal to showcase and sell their handmade goods is celebrating their first
month of success with a record number of artisans on board.
The especially unique platform provides
creative entrepreneurs a personalized space that becomes their shop. This shop
showcases the items they make, supported by a gallery of photographs of the
items with descriptions and prices set by their seller.
Although there is no registration fee or
listing charge for a seller when setting up shop, ideyna only takes a
commission when an item is sold. The website also arranges shipping of items to
buyers worldwide.
For added value, ideyna regularly does
video and photo features on its sellers to promote and market them in unique
and creative ways. DIY videos, crafter stories spotlighting artisans and other original
content are tools that the site uses to bring attention to the talented sellers
and the items they create.
ideyna, which means ‘our hands’ in
Arabic, is founded by Nafisa Rebello and Ekta Saran – both television and
advertising professionals based in Dubai. ‘Anyone looking for something unique,
creative and original will be right at home on ideyna. Everything is one of a
kind. You won’t find them in a mall near you.’ say the founders. They continue,
‘It’s amazing how talented the handcrafters and artisans here are. Through
ideyna, we want to show their skill to the world.’
Currently ideyna only allows sellers
from the UAE but plans are in place to open up to crafters from other countries
in the near future.
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