Harley-Davidson UAE Open House day in
Dubai sees riders come together to change lives through United Nations World Food
Program donations
Models unveiled for
2014 include special Project RUSHMORE touring bikes
Harley-Davidson Middle East and North Africa
(MENA) wrapped up its Open Day in UAE in style as it showcased its new 2014
models in the presence of 1,000 riders and members of the Harley-Davidson
community under the banner “Come Together, Change Lives.”
The Open Day, held on 25th October 2013,
saw enthusiasts ride out in parade a
nd support the United Nations World Food Programme for the third consecutive year. Riders were also invited to purchase Harley-Davidson pins, with the proceeds going the WFP – the world’s largest humanitarian agency feeding over 90 million people in 80 countries on average each year.
In UAE, the “Come
Together, Change Lives” Open House was held on October 25. A highlight of the day was
Harley-Davidson leading the Thunder
Parade - a signature part of the Gulf Bike Week that saw over 1200 riders from
across the region come down to participate.
The Open House in UAE unveiled a line of gleaming
new motorcycles for 2014 that include touring bikes and trikes from Harley-Davidson’s
Project Rushmore – a comprehensive effort by Harley-Davidson to fundamentally improve
every aspect of the riding experience. After years of imagining, planning,
styling and engineering, and countless hours of riding with and talking to its
customers, Project RUSHMORE’s contribution to the Harley-Davidson line for 2014
saw it introduce seven Touring, Trike and Custom Vehicle Operations (CVO ™)
models.
Other additions
and enhancements to the 2014 Harley-Davidson line include a limited-production
factory-custom CVO Softail® Deluxe,
a restyled Dyna® Fat Bob® model,
and the introduction of ABS (Anti-lock Braking System) for all Sportster models
(excluding the Iron 883™).
“We were absolutely delighted with
the response from our community of riders and enthusiasts to the 2014 Open Days
held across the Middle East. Riders and non-riders came out in force to support
the World Food Programme on a day of community fun. The response to our 2014
line of motorcycles was very positive, with the new Project RUSHMORE editions
generating a lot of excitement. It is brilliant to see that we have now created
an annual Harley-Davidson tradition of riding in camaraderie while uniting for
good causes such as the battle against child hunger,” said Elsa Abi Nader,
Harley-Davidson Marketing Manager for MENA.
Customers and enthusiasts can visit the
Harley Davidson Facebook page at http://www.facebook.com/HarleyDavidsonMENA for more information.
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