Avicii, M.I.A, Earl Sweatshirt and Tyler the Creator added to previously
announced performances from Eminem, Lady Gaga and Arcade Fire
YouTube today announced nominations for the first-ever
YouTube Music Awards, a global event culminating in a live show from New York
City on Sunday, November 3. Six categories, including Video, Artist, and
YouTube Phenomenon of the Year, are now open for voting to fans around the
world.
The lineup of top performers at the YouTube Music Awards
continues to grow. Avicii, M.I.A., Earl
Sweatshirt, and Tyler the Creator join previously announced acts Eminem, Lady
Gaga, and Arcade Fire for the live show, with YouTube sensations Lindsey
Stirling and CDZA also on tap to perform. Actor and musician Jason Schwartzman is joined by
comedian and musician Reggie Watts to host this live event presented in
partnership with Kia Motors Corporation. Music-video visionary Spike Jonze is
creative director, with executive producers VICE Media and Sunset Lane
Entertainment.
Nominations for the YouTube Music Awards have been
determined based on YouTube data over the last 12 months, with nominees representing
the artists and videos with the highest levels of YouTube fan engagement,
including views, likes, shares, comments, and subscriptions. Fans can now vote to determine the
winners of each nomination category by visiting youtube.com/musicawards
or searching “YTMA” on YouTube, and sharing the official YouTube Music Awards
nomination videos across Google+,
Twitter and Facebook.
The six nomination categories and nominees for this year’s
YouTube Music Awards are:
●
Video of the
Year: Honoring the world’s most loved music videos, these nominees
represent the videos with the most fan engagement on YouTube over the last
year.
‣ Barack Obama
vs Mitt Romney. Epic Rap Battles Of History
‣ Demi Lovato
- Heart Attack
‣ Girls'
Generation - I Got A Boy
‣ Justin
Bieber (feat. Nicki Minaj) - Beauty And A Beat
‣ Lady Gaga -
Applause
‣ Macklemore & Ryan Lewis
(feat. Mary Lambert) - Same Love
‣ Miley Cyrus - We Can't Stop
‣ One Direction - Best Song Ever
‣ PSY - Gentleman
‣ Selena Gomez - Come & Get
It
●
Artist of the
Year: Honoring YouTube’s most-loved acts, nominees represent the most
watched, shared, liked, and subscribed-to artists over the last year.
‣ Eminem
‣ ERB
‣ Justin Bieber
‣ Katy Perry
‣ Macklemore & Ryan Lewis
‣ Nicki Minaj
‣ One Direction
‣ PSY
‣ Rihanna
‣ Taylor Swift
●
Response of the
Year: Honoring the best fan remix, parody or response video, these nominees
represent the top “unofficial” fan videos on YouTube based on the
videos fans watched, shared or liked.
‣ Boyce Avenue (feat. Fifth
Harmony) - Mirrors
‣ Jayesslee - Gangnam Style
‣ Lindsey Stirling and Pentatonix
- Radioactive
‣ ThePianoGuys - Titanium /
Pavane
‣ Walk Off the Earth (feat.
KRNFX) - I Knew You Were Trouble
●
YouTube Phenomenon: Recognizing the YouTube trends
that the world could not get enough of, nominees are based on the songs that
generated the most fan videos.
‣ Diamonds
‣ Gangnam
Style
‣ Harlem Shake
‣ I Knew You Were Trouble
‣ Thrift Shop
● YouTube Breakthrough: Honoring music’s breakout new acts, nominees represent
the artists who experienced the biggest growth in views and subscribers over
the last year.
‣ Kendrick
Lamar
‣ Macklemore
& Ryan Lewis
‣ Naughty Boy
‣ Passenger
‣ Rudimental
● Innovation: Recognizing the groundbreaking creativity of
music videos on YouTube, these nominees were selected by an international panel
of artists and creators to represent the most creative and innovative videos
from the last 12 months.
‣ Anamanaguchi - ENDLESS FANTASY
‣ Atoms For Peace - Ingenue
‣ Bat For Lashes - Lilies
‣ DeStorm - See Me Standing
‣ Toro Y Moi "Say
That"
In the run up to the YouTube Music Awards, five music events
will be streamed from around the world on YouTube, culminating in the live
awards celebration at Pier 36 in New York City. The shows from Seoul, Tokyo,
Moscow, London and Rio will kick off at 5am ET on November 3rd, and fans can
tune in at youtube.com/YouTube.
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