Dedicated to
driving the momentum of Mercedes-Benz’ successful 2020 sales and marketing growth
strategy in the region to date, Dirk Fetzer will take the wheel as Director
Sales and Marketing at Daimler Middle East & Levant, succeeding Frank
Bernthaler who has moved to
pursue the same strategic objective for the Austrian market.
Effective 1 November 2013, Fetzer will hit the road in his new role with
the regional launch of two exciting Mercedes-Benz cars and a regional first at
the Dubai International Motor Show 2013. No stranger to the regional market, after
joining Daimler in 1996 Fetzer’s first assignment led him to the Middle East in
1999, working three years as Assistant Sales Manager within the Passenger Cars
department of the Daimler Regional Office in Dubai.
In 2003 Fetzer returned to Stuttgart to take a management position in
the Sales & Marketing area of Mercedes-Benz as Product Manager for M-Class
and GL SUVs. Thereafter, Fetzer was appointed Chief of Staff to the Executive
Vice President Mercedes-Benz Cars Sales and Marketing, and was promoted to
Senior Manager in 2009 with responsibility for Business Management and
Controlling of the Mercedes-Benz Global Own Retail organization and Investment
planning for the international Sales Organisation.
Commenting on Fetzer’s appointment, Mike Belk, President & CEO,
Daimler Middle East & Levant, said: “Dirk brings a wealth of experience and
understanding of the automotive business in Middle East and will be a great
asset to the company. With his passion for cars, as well as his broad
experience in sales, marketing and retail, we are sure that he will provide
valuable guidance and continue to implement the regional 2020 Growth Strategy
with passion and drive, building on the excellent foundations laid by Frank
Bernthaler.”
Since his arrival in January 2008, Bernthaler has overseen three best
ever regional sales years in 2008, 2011 and 2012, the recent launch of a
refreshed new SUV model line-up to widen luxury off-roader market share, and
the entry into a youthful new customer base with launch of the A 250 Sport in
early 2013.
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