Swarovski, the global leader in cut
crystal and fashion jewellery, is delighted to announce its collaboration with
six young designers from the Gulf Cooperation Council region. They have all used
their superb couture skills to reinterpret the graceful abaya using Swarovski crystals
in new and exciting contemporary designs.
The abaya’s elegant fluidity lends itself perfectly to embroidery and appliqué using crystals from Swarovski. Now, six talented designers have elevated abaya couture to an art form by each displaying their skills in capsule collections of three or four abayas.
The
six designers—also proprietors of their brands—include two from the Kingdom of Saudi Arabia: Riyadh-based
Hania Albraikan for Hania,
and Jeddah-based Rawan Azhar of Ta Marbota. From Qatar comes Sheikha
Hend Al Qassemi for Medici, and from Oman, Lubna Al Zakwani for Endemage. The
two United Arab Emirates-based designers are Abeer Al Suwaidi for her eponymous
brand, and Sara Al Madani for Rouge Couture. Each was commissioned to apply their creative vision to creating
abaya designs that bring to life their individual brand identity and design
language.
Flemming Nielsen, Vice President
Operations Asia South Swarovski Professional, underlined that this latest
Swarovski initiative demonstrates the company’s commitment to supporting
designers within the region, as well as providing a platform for the
contemporary and modern interpretation of crystals.
“Swarovski is proud to partner
with these contemporary abaya designers and continue one of the company’s most
treasured traditions. The philosophy of working with design talent has
permeated every aspect of this family run company since it was founded in
1895,” he said. “The initiative is also closely allied with Swarovski’s long
history of creative collaborations with the world’s most prestigious names in
the fashion industry, some of which date back to the early 20th century.”
Visitors
to Dubai’s The Empty Quarter gallery, which is located at the Dubai
International Financial Center, will be able to enjoy these contemporary
masterpieces on November 27, 2013, and observe first-hand the breathtaking effect of Swarovski crystal embellishment on sleekly stylish abayas with
a powerful modern edge.
Swarovski delivers
a diverse product portfolio of unmatched quality, craftsmanship and creativity.
Founded in 1895 in Austria, Swarovski Crystal Business designs, manufactures
and markets crystals, natural and created gemstones, finished products such as
jewelry, accessories and lighting. The company’s film division, Swarovski
Entertainment, produces artistically accomplished feature films with global
box-office appeal. The Swarovski Foundation was set up to honor the
philanthropic spirit of the company by supporting creativity and culture,
promoting wellbeing and conserving natural resources.
Now run by the
fifth generation of family members, Swarovski Crystal Business has a global
reach, with over 2,350 stores in about 170 countries, 25,135 employees and
revenues of 2.38 billion Euros in 2012. Together with its sister companies
Swarovski Optik (optical devices) and Tyrolit (abrasive), Swarovski Crystal
Business forms the Swarovski Group. In 2012, the Group generated revenues of
3.08 billion Euros and employed 30,600 people.
No comments:
Post a Comment