This holiday season, GUESS Jeans will
introduce its new advertising campaign featuring the multiple award-winning,
Bollywood icon, Priyanka Chopra. Priyanka, a former Miss World, actor, and recording
artist, is one of the most recognized and celebrated talents in India and International
cinema.
Guided by Paul Marciano, Creative Director for
GUESS, Inc., and shot by former GUESS collaborator and musician, Bryan Adams,
the campaign captures Priyanka’s free-spirited glamour in a collection of
signature black and white photographs. In the campaign, Priyanka portrays a
movie star at home in an elegant Mediterranean villa wearing some of the
season’s most stand-out dresses.
“Priyanka’s confidence, strength and
sensuality reflect the qualities I always look for in a model,” said Paul Marciano.
Priyanka reminds me of the young Sophia Loren
and the top actresses of the 1950s. With the Indian movie industry exploding on
a global stage, and GUESS having a brand presence in 87 countries, we could not
have found a better global brand ambassador. Choosing Priyanka reinforces our
celebration of multi-talented, dynamic and accomplished women.” he added.
Priyanka began her career in the entertainment
industry at age seventeen winning the Miss India and Miss World titles in 2000.
She went on to star in dozens of films and has established herself as one of the
top and most versatile actresses in Bollywood. After being discovered by
Interscope’s Jimmy Iovine and Anjula Acharia-Bath, Chopra will extend her
talents and reveal a new side of herself in the United States with the release
of an eagerly awaited [English] global pop album with Interscope Geffen A&M
and Desi Hits. This makes Priyanka the first Indian recording artist in the US
with major mainstream appeal.
Priyanka Chopra says "GUESS has been at the epicenter of
fashion for women for as long as I can remember. I am honored to be face of the
GUESS brand and this iconic holiday campaign. GUESS is aspirational,
inspirational and so relatable to women from across the world and I think this
is a remarkable opportunity which in its own way, erases boundaries and makes
the world a smaller place. When you look good, you feel great...and to me,
that's what Paul Marciano captured in these pictures and what GUESS is all
about."
The collection is set to hit the GUESS Jeans stores
across GCC stores in November 2013. The collection can also be accessed online
at www.GUESS.com.
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