The latest addition to lifestyle
collection NeroUno available at Paris Gallery and the Montegrappa Boutique in
Emirates Towers
Montegrappa, the century
old Italian company behind the world’s most expensive pen, will launch a new
ladies' fragrance this autumn. The fragrance is the latest addition to the NeroUno
Lifestyle Collection and follows the successful launch of NeroUno’s fragrance
for men last year.
Keeping true to the look and feel of the NeroUno
family, Montegrappa has created a bottle shaped around the brand's signature
octagonal design. Drawing on existing brand features, the bottle's cap shares a
rose gold finish akin to the rose gold pens and accessories in the existing
collection.
As with the gentleman's fragrance, NeroUno for
women was developed in Italy by Montegrappa's master perfumers. This time, the
focus is on a sweeter and more floral composition, which gives the fragrance a
passionate, alluring and unmistakably Italian feeling. Inspiration for the composition was drawn
from the beauty and serenity of the Monte Grappa, a mountain in North-East Italy
after which the company is named and which is a source of pride to Italians as
it represents the heroic defense of the country during World War I.
The elegant scent contains top notes of
Calabrian Bergamot and Rhubarb, middle notes of Night Queen Tuberose and Black Rose;
with a base of Indonesian Patchouli, Sandalwood, Gourmand Notes, Vanilla, Cedarwood
and Vetyver.
“Our luxury perfume range NeroUno caters to
the high-end consumers who are true connoisseurs of luxury fragrances,” said Giuseppe
Aquila, CEO of Montegrappa Italia. “Our perfume embodies craftsmanship, luxury
lifestyle and innovation. Essentially, Nero Uno is a fragrance that captures
the essence of Montegrappa’s heritage and vision in a bottle,” concluded Aquila.
Available in 100ml, the fragrance retails for
AED 365 and is available now at the Montegrappa Boutique in Jumeirah Emirates
Towers in Dubai and in Paris Gallery outlets across the GCC and will soon be
rolled out to all perfumeries in the region. For more information, please visit
www.montegrappa.com.
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