Monday, 23 September 2013
ADU @ADU_Tweets “updates its status” as the UAE’s #1 university in social media interaction, engaging almost 100,000 users
Over 80% of UAE institutions’ engagement is contributed by Abu Dhabi University, instantly addressing students’ needs in real time
In a bid to give students a greater voice and transform communications from a one-way monologue into a two-way interaction, Abu Dhabi University has become the UAE’s leading university in social media engagement according to Facebook statistics - attracting the lion’s share of all Facebook engagement among local institutions (over 80%). The institution, has so far reached more than 2.8 million people worldwide. Underlining its global appeal as a cosmopolitan community, its Twitter followers transcend the UAE and hail from as far afield as Sub-Saharan Africa, South Asia, Europe and Australia.
According to the 2013 Arab Social Media Report, Arabic is now the fastest growing language on social media and this is reflected in ADU’s bilingual content. Its fan base of over 30,000 is soaring by 560 new fans per day, mirroring the Gulf region’s status as the world’semerging social media hotspot.