BAGS OF STYLE
Poupée
Couture is a luxury fashion accessories brand, renowned for its inspirational
designs that reflect its Arab roots with an international appeal. Designer
Roula Ghalayini’s outstanding style and stellar designs have set Poupee Couture
a class apart in the Middle Eastern fashion industry.
The
literal translation of “Doll” in French, Poupee Couture integrates the
fierceness of a modern woman with hints of the quintessential modesty of a
lady. After receiving media attention from fashion bibles such as Vogue, InStyle
UK and Grazia Middle East among many others, Poupee Couture is one of the first
Arab fashion brands to be recognised around the world. The product lines range
from Handbags, Jewellery and Home accessories that radiate the brand’s modern
yet classic appeal. Roula is one of the most talked about designers at Dubai’s
Fashion Forward this October, showcasing her upcoming ‘Vertigo’ Jewellry
collection at ‘The Garden’.
Brand Concept:
The
Poupée or Doll element in the design concepts stem from mocking the
stereotypical “doll” with an austere approach towards the craftsmanship. Poupée
Couture designs usher into an era of bringing fashionable essentials for
independent women of substance.
This
luxury accessories brand resonates with the woman who settles for nothing less
than perfect. Like the many roles of a woman, every Poupée Couture accessory
offers an element of surprise with their unique combinations of Arabesque
metals, colours and geometric forms. Using the unparalleled and endangered
skills of expert artisans for creating every masterpiece, the designer aims at
enriching all designs with innovativeness beyond imagination.
Designer:
Roula
Ghalayini, the creative genius behind the distinctive brand, demonstrates her
eastern and western influences through her designs. Born in Lebanon and raised
in Canada, her artistic forces led her to a career as an Accessories Designer
before gaining acclaimed success in the field of Advertising. Her ever present
passion for brand recognition and norm-breaking designs led to the birth of
Poupée Couture. She brings to life, her vision of a world that celebrates the
real women, who dresses impeccably and is still rough around the edges.
The new Vertigo design:
Translating
the essence of a constantly moving and changing life of a modern woman, Poupée
Couture’s latest ‘Vertigo’ Collection uses metallic hardware and pipelike forms
in their products. The range of ‘Vertigo’ jewellery and accessories bring to
life orderly chaos of a fast paced generation. Vertigo will be exhibited in
‘The Garden’ at the Fashion Forward in Dubai this October.
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