Introducing the @GUESS kids Fall 2013 Collection

This fall, GUESS kids offers a fun, fresh collection for girls and boys, with pops of bold colors and eye-catching designs. The collection consists of classic and colored denim, moto jackets and faux-fur coats, signature logo tees and more. Youthful silhouettes and trendy prints are sure to make a statement this season.

The fall collection features the season’s must-have items for girls and boys looking to standout as the new school year approaches. For girls, embellished denim vests and jackets, along with studded leather moto-jackets and draped cardigans make the perfect layering pieces. Denim in cobalt blue floral prints and bright yellow and teal animal prints, as well as basic blues are instant fall essentials. Adorable ruffled tunics and trendy patterned leggings are stylish, fun pieces.

For boys, fall is all about creating an effortlessly-cool vibe. Varsity and leather jackets are ideal for cooler temperatures. Navy blue plaid button-downs are classic and understated, while graphic tees and dark-wash denim lend to the relaxed feel.

The GUESS kids Fall 2013 advertising campaign follows a group of children as they enjoy a sunny autumn afternoon exploring a rustic California ranch. Fallen brush and distant rolling hills with changing leaves enhance the season’s feel. Pops of bold colors in the foreground enrich the eye-catching, punchy images.

The GUESS kids campaign was shot in Thousand Oaks, California by photographer Luca Zordan, and guided by the creative direction of Paul Marciano, Creative Director at GUESS?, Inc. The images exude a lighthearted, free-spirited energy that is true to the GUESS kids brand. A motorcycle and vintage pick-up truck are used as props, while a small dog engages with the girls and boys, reflecting their playful energy. The use of balanced light and shadows suggest that the images were shot in the afternoon before sunset, as the children unwind from a long day.

The Fall 2013 GUESS Kids collection will hit stores beginning October 2013. The collection can also be accessed online at www.GUESSkids.com