@marksandspencer MARKS & SPENCER LAUNCHES ‘MEET BRITAIN’S LEADING LADIES’ CAMPAIGN

An Oscar winning actress, a life changing charity CEO, an Olympic gold medallist, a ground breaking artist and an inspiring nurse of the year – are just a few of the women to showcase the new Autumn collections in a campaign by iconic British retailer, Marks & Spencer.

The campaign is shot by acclaimed fashion photographer, Annie Leibovitz and collection will launch exclusively at M&S’s Dubai Mall store– signaling a reassertion of M&S’ leading quality and style credentials.

Billed under the strapline ‘Meet Britain’s Leading Ladies’ the campaign celebrates 12 British women from very diverse backgrounds and professions. Despite being very different people, their strong sense of personal style and inspirational achievements which have propelled them to success, are the common threads which bind them together.

The enlisted cast includes Multiple Award-Winning Actress Helen Mirren, Olympic Gold Winning Boxer Nicola Adams, Award-Winning Author Monica Ali, Nurse of the Year 2011 Helen Allen, Retired Ballerina Darcey Bussell, US Vogue Creative Director Grace Coddington, Singer Supermodel Karen Elson, Brit Award winning Singer/Songwriter Ellie Goulding, Television presenter and charity campaigner Katie Piper, Breakthrough Singer/Songwriter Laura Mvula, Artist Tracey Emin and CEO of Save the Children International Jasmine Whitbread.

Mrs. Mariam Chahin, Head of Marketing, Marks & Spencer Al-Futtaim said, “With this new campaign, Marks & Spencer is celebrating women of substance. Each of these 12 women have unique and inspiring stories that every woman can relate to.”

Mrs. Chahin goes on to say, “Much like the UAE, Britain has a history as a creative, pioneering nation and this new campaign captures 12 women who share a strong sense of personal style and inspirational achievements which have propelled them to success.

 

“We want to inspire every woman to look and feel their best - encouraging them to find their own fashion confidence and style that suits them. The offering is diverse and we are very happy to provide our Dubai customers with this exclusive limited edition autumn collection” Mrs Chahin added.

The collection featured in the campaign sees a reassertion of M&S’ style credentials – with a confident edit of the season’s key trends. The new high-fashion collection is a combination of bold checks, luxe cream statement coats, soft leather jackets, soft faux furs in animal prints, relaxed textured wools and sleek leather trims in a colour palette ranging from dusky pinks to navy blues and bold reds to midnight blacks. This fashion offer is underpinned by a commitment to quality, innovation and leading ethical standards.

 

The campaign will launch exclusively in-store at M&S’s Dubai Mall location on October 3^rd In addition to the UK, campaign will also feature in nine of M&S’ international flagship stores in [Paris, Shanghai, Hong Kong, Gurgaon, Istanbul, Moscow, Prague, Singapore and Amsterdam

All items featured in the campaign are available to buy at Marks & Spencer Dubai Mall from October 3^rd until stocks last.