Monday, 24 June 2013
My Ex Wardrobe – Dubai's newest online fashion community! @myexwardrobe
My Ex Wardrobe Online goes live! Find your perfect fashion bargain and turn your wardrobe into cash at the touch of a button
Have nothing to wear (yet again) at this weekend’s brunch? In desperate need of an affordable designer outfit, or simply something more unique?
The solution to your perpetual outfit anguish is here, My Ex Wardrobe, the Dubai based fashion community for lovers of pre-owned clothing and accessories has officially launched its new online portal, which offers an exciting new opportunity for followers-of-fashion with an eye for a steal. The online community provides the ideal solution for those looking for a pre-loved designer piece, or a bag-full of high street bargains, without spending sinful amounts of cash.
Recent research conducted in the UK (WRAP 2012) shows that a staggering $48bn worth of clothes haven’t been worn for a year, averaging $1,600 per household – this is just as likely to be an issue in the affluent UAE, where over 90% of products bought are shipped in and half of those are clothes and other fashion items.
Sian Rowlands, the co-founder of My Ex Wardrobe, had the idea of starting My Ex Wardrobe one afternoon at lunch with her sisters whilst discussing what to do with the items that had fallen victim to a recent wardrobe-purge. She knew a lot of her friends were facing the same dilemma so she set about creating a marketplace where women can take their unwanted clothes, shoes and accessories that are new or nearly new, and give them a second chance at happiness!
“Our concept is very simple; we believe that looking fashionable doesn't have to cost a fortune, and in a city of excess like Dubai we need to start embracing the ethos of Reduce, Reuse, Recycle, Re-own. We've had such a fantastic response from busy professional women who are on the look out for new concepts that solve a problem; can they shop to their hearts content without the pricey sting at the cash-till. When you combine that with a fun ladies night where they can share drinks with friends and get their nails done for free – and you've got a perfect evening out! We're looking forward to welcoming this growing group of ladies (and gents) to our exciting online community, that isn't just about clothes but bringing like-minded fashion-lovers together.”, said Sian Rowlands.
By listing pre-loved fashion items for sale, My Ex Wardrobe also offers women and men a great new way to earn a little extra cash, either for themselves or their favourite charity. If you or any of your friends have any amazing clothes to sell, this is the place to do it!
Contemporary, vintage and high street women’s, men’s and children’s wear are accepted on the site, as long as they are in good condition. Brands currently being sold through My Ex Wardrobe include; BCBG Max Azria, Giorgio Armani, Marc by Marc Jacobs, Burberry, Reiss, Coast, Zara, Topshop, and many many more.
Established in May 2011, and winner of the Emirates Woman ADCB Ambition Award and SME Advisor Stars of Business Incredibly Innovative Approach Award both in 2011, My Ex Wardrobe is already gaining a name for itself in the region through organising monthly, pre-loved fashion pop-up-shop events. The events combine affordable fashion with a chance to mingle and be pampered. The online avenue is the natural progression; building on the fast growing success of online retail in the region.
Snap up a bargain of your own today by visiting www.myexwardrobe.com.