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Monday, 17 June 2013
Jawbone launches UP in UAE @Jawbone
Jawbone UP priced at AED 549
·Jawbone UP takes a
holistic approach to a healthy lifestyle, and helps by tracking sleep and
·UP by Jawbone app is available as a free download in
Android and iOS platforms
·UP by Jawbone is now available at all leading
electronic stores in UAE
UAE availability for UP, a revolutionary wristband and app system that tracks sleep,
movements and activity. The UP smart phone app delivers useful and engaging
information and generates personal insights to unravel the meaning of the data
and achieve fitness goals.
Jawbone UP priced at AED 549
“We are excited to expand the UP
community by introducing support for Android, 11 new languages for iOS, and
product availability in more than 25 additional countries around the world,”
said Travis Bogard, Jawbone Vice President of product management and strategy.
Jawbone UP utilizes sensors in the
wristband, the powerful phone in your pocket and data in the cloud to deliver a
narrative of your daily life. Its sleep tracking system employs motion-sensing
technology to deliver details such as how long you took to fall asleep. You can
even set a silent alarm. It tracks active and idle time, intensity of movement,
total steps and distance and calories burnt throughout the day. It reminds you
to move if you have been inactive for a longer time. And you can keep a visual
journal with images of your meals.
Encased in a smooth, hypoallergenic,
medical-grade rubber, UP is shower and splash resistant so you can wear it all
day and night. It has up to 10 days of battery life. The UP is powered by the
patented MotionX engine which encapsulates years of technology development and
innovation on the biomechanics of natural human motion. “The accuracy and power
efficiency of MotionX has been critical in enabling UP to deliver a 24.7
product experience,” said Phillipe Kahn, CEO and founder of Fullpower,
developer of the MotionX technology.
Jawbone UP band comes in 3 sizes, and
eight colours, namely onyx, mint green, light grey, blue, navy blue, red,
orange, hunter green). The UP band is priced at AED 549 and is now available at
iStyle, Dubai Duty Free, Sharaf DG, EMAX, Virgin & Jumbo along with other
retailers in the UAE and selected retailers in the GCC region.
The UP by Jawbone app for Android is
available today as a free download on Google Play. Jawbone’s iOS app, UP by
Jawbone 2.4 is available todayin 11 languages
as a free download from the App store. The UP wristband is required for the