A FRESH APPROACH
Keeping
with LUSH’s fresh approach, press, bloggers, beauty lovers were treated to a
fresh feast at the Lush Shop on the Dubai Mall. The shop’s natural aroma’s
wrapped guests while Elizabeth Thomson, Lush regional Trainer, showed everyone
how to make two of Lush’s most popular face masks using fresh ingredients;
Catastrophe Cosmetic mask with blueberries which is rich in antioxidants,
vitamins and minerals tp reduce inflammation and acts as a gentle cleanser and
Cupcake mask from chocolate, linseed, peppermint, spearmint and sandalwood
which balances the skin, removes excess oil and calms breakouts. New products
were also introduced and sampled such as the new aerated massage bars and
reformulated lip balms which are preservative free.
Fresh Policy
When
we talk about being a Fresh Handmade Cosmetics company, we are talking about
just that … making our products by hand, fresh every day; with beautiful fresh
ingredients, lots of fruit and vegetables and lots of essential oils. But
what we’re also talking about is our actual business model. It’s not like
any other business – we operate on an incredibly fast turn around, just like
our products.
Often,
for other companies, it’s all about economy of scale and what’s going to make
the most money for minimal effort. The process is very industrialised in
large factories, with hardly any human interaction. Large batches are
made and stored in huge warehouses for long lengths of time. In fact, if
your product doesn’t have any information about use-by dates on it, then by law
it has to be preserved to last for up to 2 and a half years. Often this
is a prime consideration for a company when creating a product and thinking
about what ingredients need to go in, along with the cost. It’s not
really about what matters to the customer.
You
will often find that products are full of preservatives, extra stabilisers and
emulsifiers for ease of production and to increase the shelf life. This
coupled with the rent of the huge warehouses needed for storage, all adds up
and feeds into the price of the product. The most expensive components of
products are usually the advertising, the marketing, the packaging, the storage
– the actual ingredients and what’s in the product are a last thought.
At
LUSH we are the other way around. We want our money to go towards using
the most beautiful ingredients, to give the customer what’s important. We
don't waste money on advertising, packaging or storage. We keep products
fresh and vital and we keep them moving through our business
quickly. And that’s where the cost is, in beautiful
ingredients. Money is invested in putting lovely essential oils, fresh
fruit and vegetables in our products – things that we know matter to the
customer and offer actual benefit. Not things that benefit us to make our
life easier, like making big batches that we can sit on for two and a half
years. It’s harder to operate this way; we have to make lots and lots of
little batches every day, we have to keep on top of our stock control
everywhere; at the factory our raw materials have to be kept tight and our
shops have to order a small amount of product regularly and sell it through
quickly. It makes it harder to run as a business – but it means the
customers are getting the best quality product and that they’re only paying for
the ingredients and not for stuff that makes life easy for us.
A FRESH APPROACH TO SKIN CARE
Never
is it more important to keep it Fresh than with skin care considering 80% of a
product left on your face penetrates into the body – so Fresh products on the
skin, containing beautiful ingredients, are preferable to heavily preserved,
old products. Treat your outsides with as much respect as your
insides.
Helen
Ambrosen, Lush co-founder and inventor, comments: “Our approach to skincare has always been to help people
achieve maximum benefit for their skin. This involves making the very
best of whatever skin you have, whether it be light or dark in colour, dry or
oily in texture, young or old. Delivering fresh, whole, natural
ingredients in freshly made product allows us to enhance the condition of the
skin by balancing and encouraging its health.”
Helen
continues: “It’s important
for women, as they age, that we don’t sell them dreams. We want to create a
reality. Our skills are based on the art of creating products that are so
fresh, you can actually feel them buzzing on the skin. We use fresh,
natural ingredients that everyone can understand. And the product is Fresh
too. When they are used on the skin, no one is surprised when the effects
are so good.”
Lush’s
skincare range includes Fresh clay cleansers (Angels on Bare Skin; Herbalism; Dark Angels; Aqua Marina);
cleansing soaps (Coal
Face; Fresh Farmacy); toning waters (Breath of Fresh Air; Eau Roma Water;
Tea Tree Water ; moisturisers for all skin types (including: Gorgeous; Enzymion; Skin Drink;
and Celestial;
specialist products including Grease
Lightening spot treatment and Mask of Magnaminty and Bio-Fresh facemasks.
BIO FRESH – a pioneering range of the freshest ever
beauty products
Since
it made its debut, Bio fresh
has given a fresh and exciting new meaning to beauty. By pioneering the
freshest-ever natural beauty products, Lush has made cosmetics history and
created a whole new beauty category. The idea behind the
range was to make cosmetics that were as natural as possible and to avoid using
preservatives. To fulfill its high ideals, Lush created
individual, multi-action beauty treatments concocted from organic produce,
flowers and plant-based ingredients, together with blends of the finest
essential oils.
Each
mask and scrub in the Bio
fresh treatment range will deliver vitamins, minerals, enzymes and
proteins directly onto the skin and, because everything is so fresh, each
ingredient works at peak performance, promoting a fresher, healthier
complexion.
Our
bio-fresh range is packaged in 75g black pots, made from 100% recycled post
consumer waste. All masks are priced the same price of 45 aed, to encourage people
to choose the right mask according to skin type and not because of price.
The result – less waste.
PLUS … To encourage customers to return all their Lush
black pots to us for recycling, we are offering one of our lovely bio-fresh
facemasks (of their choice) for FREE when they return five of their used black
pots.
The
range includes: Catastrophe
Cosmetic, a deep cleansing blueberry mask for skins with the
odd breakout; Brazened
Honey, a detoxing mask to revitalise tired and dull skin; BB Seaweed, a
nourishing, seaweed rich mask for sensitive faces; and The Sacred Truth, full
of anti-aging ingredients.
Follow
@LushLtd on Twitter and let us know about your skin and any problems you have
or need advice with #goodskin
To pick up these and many more ethical, cruelty free
cosmetics visit Lush shops nationwide. Order on-line at www.lush.ae
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