Monday 20 May 2013

Boom time for Dubai events industry



Businesses are being given the chance to learn how to benefit from the millions of dirhams being generated by the Dubai events industry.
In the past 12 months the city has played host to a full range of events – from huge pop music concerts to international football matches and food festivals.
Last weekend Atlantis, The Palm, hosted its most successful ever Sandance all-day live music event which secured record breaking ticket sales and generated more than AED6 million.
Now local businesses can take a masterclass in how to attract some of this revenue at the Middle East EVENT Show in Dubai from May 21-23.
Sandance 
The Dubai Events and Promotions Establishment (DEPE) will help lead the way on the subject with a presentation on the events industry.
They will be joined by other experts throughout the three days of seminars, workshops and discussion groups.
Speakers include Safwan El Roufi, Managing Director at Prisme International, who will be talking about how to overcome the challenges of putting on large scale events.
The Middle East EVENT Show is being held at the Dubai International Convention and Exhibition Centre with visitor registration free of charge.
In addition to learning more about the events industry, visitors can take a look back at the region’s best events of 2012 at EVENT Central – brought to you by Desert River - where those in contention for the Middle East EVENT Awards will be showcasing what made the events so successful. 
"This year, the Middle East EVENT Show offers more than any other year," said Richard Brook from Informa Exhibitions, the event organisers.
"Those attending the seminars will be able to hear some of the industry's most influential people sharing their knowledge and experience. The broad range of subjects being covered means there will be something for everyone.



"Companies shortlisted for the Middle East EVENT Awards will be in action at EVENT Central, giving an insight into what it takes to put on the best events in the region. This is of real benefit for those looking for best practice and aiming to benchmark against the best in the business." 
The Middle East EVENT Awards 2013 takes place on the night of May 22nd and the show itself is from May 21st to 23rd.

1 comment:

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