Lovin My Bags Middle East Follows Global Trend of ‘Personalization’

Launches Bespoke Opulent Crystal on Luxury Leather in Partnership with Crystyled

·         Dubai’s Leading Leather Restoration Boutique Partners with Crystyled - offering outrageous and lavish sparkling works of art on bags, shoes & accessories

·         Katy Perry, Steve Thompson, Kim Kardashian and Frankie Dettori are some of the brand’s international clientele

New York based franchise Lovin My Bags Middle East, has recently teamed up with Crystyled

to offer customers limited edition and bespoke, outrageous and opulent crystallized embellished shoes, bags and other unique pieces on any of their favorite items. At the Lovin My Bags Dubai boutique located at Palm Strip Mall Jumeirah, customers can customize their luxury goods in a variety of patterns that include vintage, luxury, and iconic, amongst others. Lovin My Bags Middle East believes that the global trend of ‘Personalization’ of luxuries is catching up quickly with luxury consumers across the Middle East, as men and women desire more individuality from their purchases.  

Founded in UK in 2008 by Natalie Daghestani, Crystyled masters in a process called ‘Crystyling’, that involves a design or pattern being permanently created on to a product using hundreds and sometimes thousands of Swarovski Crystallized Elements, cameos, charms and embellishments that are adhered individually by hand. The business first operated out of a small studio in the UK, catering to private clients. It was not long before celebrities such as Kim Kardashian, Fearne Cotton, Alexa Chung and Peaches Geldof soon became Crystyled fanatics and were spotted using their customized Crystyled products in the international press and media. This led to an increased demand for Crystyled products and resulted in the brand partnering with high-end London stores Selfridges &Co. and Harrods.

Dhiraj Munjwani, Partner at Lovin My Bags Middle East said: “We are thrilled to associate with Crystyled to offer this additional service to our customers through our retail environment. This is a natural fit to our core ‘Leather Restoration’ business as we give customers a unique opportunity to upgrade and personalize their luxuries.”

Natalie Daghestani, Founder, Crystyled, said:“We are excited to reach out to consumers in the Middle East through our association with luxury brand Lovin My Bags Dubai, as they really focus on catering to what customers really demand. We recognize there is a big gap in the market in Dubai for a unique customization service of this kind and assure all our customers with one-of-a-kind designs, quality craftsmanship.”

Crystyled branded products can frequently be seen on many TV shows including ‘Keeping Up With The Kardashians’ on E! and on adverts such as ‘Rimmel London’, for whom Crystyled were commissioned to create a Union Jack iPhone cover for Zooey Deschanel. Crystyled has worked exclusively with Blackberry on launch events in Selfridges & Co. and in store promotions and can proudly list a further number of international celebrities such as Katy Perry, Steve Thompson, Kim Kardashian and Frankie Dettori as our clientele.  

Natalie, who was born in Wales but resided in Dubai for the first eighteen years of her life, returned to Cardiff to study product Design in 2005. After graduating with a First Class Honors degree in 2008, Natalie set her sights at launching her own customization business –  ‘Crystyled’. Crystyled grants clients the luxury and assurance that they can walk into a room and be confident that no other person will have exactly the same embellished accessory.

Crystyled is a brand associated with luxury, style, individuality and sophistication for men and women alike. Providing the perfect excuse to indulge in that little something extra special, or make a truly unique gift for a loved one.