- Ø Global
spending on IT surged by 8 per cent to US$1.5 trillion (Dh5.51tn) last
year
- Ø UAE recording
15 per cent year-on-year increase
Genesis Consulting ME, a leading Strategic planning, PR and integrated
marketing communications company in the region highlighted that public relations
and marketing communications are playing a vital role in strengthening and
leveraging the continued growth of the ICT sector in the UAE and the region.
The ICT sector continues to be one of the highest growing sectors in the UAE
with projected growth to hit 22.3 per cent in 2013.
Bahaa Fatairy, Director of PR and Business Development at Genesis ME |
Most organizations from different industries
across the region use ICT to carry out essential functions and to sharpen
competitive advantage through the deployment of the latest networking,
applications and communication technologies. IDC, a leading global market
analysis firm, reported that global spending on information technology (IT)
surged by 8 per cent to US$1.5 trillion (Dh5.51tn) last year, with the UAE
recording 15 per cent year-on-year increase
Another report based on the feedback of experts
taking part in the 8th Financial Technology Summit shows that the UAE’s ICT
industry is growing by 25-30 per cent per year across all sectors including
hardware, software, mobile and internet services. Do we know the source of this
report?
Moreover, the rapid growth of the IT market in
the UAE will present significant commercial and employment opportunities as the
demand for and the deployment of new technologies continues to spread over the
next few years. As a result, marketing and PR agencies need to keep pace with
the evolving needs of clients by enhancing their services. Especially in the
digital marketing/social media arena.
Bahaa Fatairy, Director of PR and Business
Development at Genesis ME said: “At Genesis we are very keen to contribute to
the continued growth of the UAE’s ICT sector and the ME region as a whole by
providing an integrated range of marketing communication and PR services to the
ICT industry, with a particular focus on digital marketing. Social media has
become a powerful tool of communication in this part of the world in recent
times and will play a more significant role for the foreseeable future. We are
thankful to the Government of the UAE for their ongoing provision and
initiatives in keeping the ICT sector at the forefront of the economic agenda.
Key events such as Gitex which will connect more than 138,000 international
buyers and sellers with over 80% of the leading ICT brands exhibiting making it
one of the world’s top three ICT exhibitions, is a shining example of their
commitment.”
“Moreover, PR and marketing communication has
played an important part during and post global financial crisis by helping the
ICT sector and other industries to drive awareness, connect with customers and
support growth.” Concluded Fatairy.
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