~M&S begins
the roll out of its new store format in the Middle East with this opening~
Marks & Spencer (M&S) today opened its brand new store at Mirdif City
Centre to complement its planned expansion in the GCC region. The new store format
delivers a more inspiring experience, with clearer brand differentiation and
improved navigation for shoppers. This includes defined brand areas that
reflect the unique handwriting of each clothing sub-brand, so customers can
quickly identify which best suits their style.
John Cooper, Managing Director, M&S Al-Futtaim cutting the ribbon with Emirati Sales Associate, Badriya Hassan Abdulla Ali |
Following
a traditional ribbon cutting ceremony led by the Managing Director, John Cooper
and Emirati Sales Associate, Badriya Hassan Abdulla Ali, the new Marks &
Spencer store opened its doors to a huge crowd of eager customers waiting to
get the first glimpse. Trading across 15,000 over square feet the new store at
the Ground floor of Mirdif City Centre offers an international Marks &
Spencer brand shopping experience for Dubai customers.
M&S unveils the new concept Mirdif City Centre Store |
Speaking at the opening,
John Cooper, Managing Director, Marks & Spencer UAE, said: “We are delighted to
present an exciting shopping experience to the customers in Mirdif City Centre with
a fantastic looking new concept store. The new store format ensures that we
have unique product offerings to suit the needs and taste of our customers.
M&S
now has 10 stores across the country, run under the longstanding franchise
agreement with Al-Futtaim. In the year ahead, we will continue to the roll-out
our new store formats to deliver an improved customer service experience and innovative
products across our entire store portfolio,” John added.
Mark Senior, Head of Operations, M&S Al-Futtaim |
The
new store format includes better product segmentation according to local
demographics and stronger emphasis on sub-brands, such as its Autograph &
Indigo collection. To further highlight these distinctive M&S brands, prominent
standalone sections with clearer signage and unique branding are created that will
guide customers on their in-store journey.
The
stylish and exciting fashion display details the extensive product range from M&S’s
new summer collections at great quality and prices. Customers can choose from
the latest summer collections including the nautical stripes, reptile prints,
colour block panels and tribal embroideries for women while statement
tailoring, vibrant and bold colour palettes in menswear.
Stylish Fashions
The
store offers this season’s latest collections and M&S’ exclusive
innovations across womenswear, menswear and kidswear – as well as accessories,
footwear, sleepwear, lingerie and beauty. Examples of M&S’ popular clothing
brands at the store include:
·
Autograph (Womenswear) – Luxurious, chic and sophisticated,
the range embodies understated, international style.
·
Per una - Alive with romance and drama, the clothes are
feminine, vibrant and passionate.
·
Indigo Collection – Soft, pretty and coordinated casualwear,
the collection is perfect for women who need easy style for a busy life.
·
M&S
Woman and M&S Man – Stylish, dependable but still inspiring, the range
brings you the great value clothes you love.
·
Blue
Harbour – the clean, masculine range offers men considered style, where casual
can still be smart.
·
Collezione
– Inspired by all things Italian, the range expresses confidence and attention
to detail in every suave, stylish piece.
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