Leading research consultancy TNS
announced the appointment of Doug Maclay as Head of TNS’s Qualitative
practice in the Middle East. Maclay joins TNS MENA effective May 19, 2013 and
will be based in Dubai, reporting to Steve Hamilton-Clark, CEO Middle East
& North Africa.
TNS announced the appointment of Doug Maclay as Head of TNS’s Qualitative practice in the Middle East |
Maclay
is a well-known leader in the field of qualitative research. He began his
career in advertising, before founding the successful UK-based specialist
qualitative research agency, DRSM, working on domestic and international
projects. More recently, he has worked as a qualitative consultant for
brands including Kellogg’s, Masterfoods, Heineken and Hiscox using qualitative
insights to help build their businesses.
Hamilton-Clark
said: “We are really lucky to have Doug join the team. He brings with him a
wealth of experience in the qualitative space, strong leadership skills and the
ability to drive results.”
In
this new role Maclay will be responsible for building TNS’s Qualitative
business in the Middle East, and for leading the local Qualitative team in
delivering a consistent high level of service and excellence to clients. Doug
will be working closely with other senior qualitative practitioners in the
region and globally to offer high quality insights.
“There
is a fantastic energy and focus around qualitative research in TNS. I am
incredibly excited to be joining the team to lead the development of the qual
business in the Middle East,” said Maclay ahead of his appointment.
Maclay
is the latest hire to the TNS Qualitative Practice, led by Rebecca Wynberg who
brings together some of the world’s most experienced qualitative researchers to
build on and grow the company's expertise in delivering inspiring insights to
clients.
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