HMH - Hospitality Management Holdings
To Have a Hotel in Every GCC Country by 2020
Rolling
out its expansion strategy at the Arabian Travel Market, HMH - Hospitality
Management Holdings announced today that the group will continue to expand its
footprint in the GCC. Laurent A. Voivenel, CEO, HMH, said, "By 2020 our
aim is to have a hotel in every GCC country while doubling our portfolio in
Dubai and we certainly believe it is achievable. Dubai's successful bid for
World Expo 2020 is a massive stimulant for the entire (GCC) region's
hospitality and meetings industry accelerating economic growth and
development. The GCC's hospitality
market is expected to grow at an annual rate of 8.1 per cent to $28.3 billion
by 2016 compared to $19.2 billion in 2011. The Expo will deliver global
exposure for the UAE and its tourism sector, including its world-class
infrastructure. Therefore, being based in Dubai, it presents an unprecedented
opportunity for our group and our various brands that we are eager to capitalize
on."
HMH
has a strong presence in the region, with 20 hotels in operation and five new
properties opening later this year in quick succession. Coral Muscat Hotel
& Apartments, Coral Dubai Sports City Hotel & Apartments, Coral Beirut
Concorde Hotel, EWA Khartoum Hotel & Apartments and EWA Port Sudan Hotel
& Apartments are all in advanced stages of development and are expected to
welcome their first guests by the last quarter of 2014 / beginning of 2015. The
new hotels will boost the existing HMH portfolio by 25%. In addition, HMH has a
solid development pipeline with the group scouting opportunities to roll out
its budget brand to cater to the growing segment of low-cost travellers.
Laurent
stressed, "Besides the above five hotels, we plan to add another two properties
to our portfolio in 2015 and two in 2016. With a value-oriented and disciplined
approach our objective is to unlock HMH's full potential while maximizing
operating performance of each asset we put our name to. When developers
consider our hotel management company for their asset, they know HMH will
deliver for ‘We say, we do’. "
Emphasizing
the group's core competencies, Laurent said, "We provide hotel owners and
developers a broad spectrum of comprehensive management solutions with five
distinct, yet complementary, hotel brands catering to varied market segments
from luxury to budget. These include The Ajman Palace, Coral Hotels &
Resorts, Corp Executive Hotels, ECOS Hotels and EWA Hotel Apartments. Over the
years, we have established an excellent reputation with our brands offering a
safe, alcohol-free environment that has given us a unique niche both regionally
and globally. Building on our strong record, we are stepping into a new era and
are ready to take up new challenges and opportunities be it in 4-5 star
category or mid-market / budget segment.
The
outlook for the GCC region in terms of inbound travel looks extremely promising
with 4-5% growth forecast which presents the most fertile ground for any new
hotel development. The key contributors are existing and emerging markets that
are showing solid growth driven by dramatic increase in first-time travellers
from the new middle class, continued dominance of online and mobile bookings,
pick up by travel agencies, expansion of airlines especially low-cost carriers
and new airport facilities.
According to
industry sources, the Middle East/Africa hotel development pipeline comprises
of 498 hotels totalling 120,119 rooms. Dubai has the largest number of rooms
under construction (10,970 rooms). Five other markets reported more than 2,000
rooms under construction: Makkah, Saudi Arabia (6,927 rooms); Riyadh, Saudi
Arabia (5,804 rooms); Doha, Qatar (4,944 rooms); Abu Dhabi, United Arab
Emirates (3,036 rooms); and Jeddah, Saudi Arabia (2,569 rooms).
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