This fall, GUESS Jeans collection is inspired by
vintage Americana influences and exudes an effortlessly-cool vibe. Embroidery,
fringe and distressed details add interest to iconic denim designs. The
colors of the desert perfectly compliment the neutral palette of the
collection. The use of bright natural lighting and intense shadows, as
well as an old-fashioned motorcycle, vintage guitar, and lasso, enhance the
rustic scene.
The collection features denim looks, including worn-in
denim overalls, and jeans in deep red, blue and black. Denim jackets are
offered in classic silhouettes as well as embellished, tribal-printed, and moto
styles. Bold red leather jackets and coated denim are sexy, yet
edgy. Plaid button down tops, lace-up denim, and fringy jackets and
booties add to the Western motif of the collection. For men, denim-on-denim is
the ensemble of choice. In the scorching sun, the GUESS man wears his
denim shirt slightly unbuttoned with rolled up sleeves, and pairs this look
with a cowboy hat for a laid-back, country vibe. 
Guided by Paul Marciano, Creative Director for Guess,
Inc., and shot by Raphael Mazzucco, the campaign evokes the freedom of a road
trip into the desert of endless heat and sand. It is shot against the burning
backdrop of Joshua Tree, California, the earth-tone images lead the viewer into
a scene of the Wild West. The dominance of denim images evoke the free-spirited
era of classic GUESS campaigns. 
Look for these GUESS images beginning September 2013
in top fashion and lifestyle magazines, at www.GUESS.com,
in GUESS retail stores, outdoor media, online, and on collateral materials.
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