Tuesday, 20 August 2013

McLaren 50: The Drive – McLaren @McLarenAuto supercar owners in the Middle East invited to celebrate 50th anniversary


  • McLaren to continue 50th anniversary celebrations with McLaren 50: The Drive - an event in the UAE exclusively for McLaren owners
  • Exclusive event will bring together McLaren F1, Mercedes-Benz SLR McLaren, 12C and12C Spider owners from across the Middle East 
McLaren Automotive is inviting customers throughout the Middle East region to join the anniversary celebrations in Dubai by taking part in McLaren 50: The Drive – which will see an incredible parade of McLaren supercars from the last 20 years.  
McLaren Automotive retailers in the Middle East have invited all McLaren F1, 12C and 12C Spider owners to take part in the first event of its kind in the region, and have also extended the invitation to Mercedes-Benz SLR McLaren owners.
McLaren 50: The Drive will commence at 10am on Saturday 7th September, starting at The Address Montgomerie Dubai, with the convoy travelling to an exclusive private function hosted in Abu Dhabi, followed by a drive along The Walk, Jumeirah Beach Residence and Jumeirah Beach Road to give supercar fans in the UAE a glimpse of what is sure to be a great collection of the British brand’s high performance sports cars.
Ian Gorsuch, McLaren Automotive Regional Director for Middle East and Africa commented: “We’re excited to be organising this commemorative event and to be involving McLaren owners in our 50th birthday celebrations - after all, it’s our owners that make McLaren Automotive the successful and growing company it is today and that includes the Mercedes-Benz SLR McLaren owners who we consider part of the McLaren family – the SLR is part of our heritage that has paved the way for us build the innovative ‘Pure McLaren’ supercars of today, so we look forward to them being part of this unique event.”  
Gorsuch Continued: “Never before has such a large gathering of McLaren supercars taken place in the Middle East - we’re looking forward to seeing so many of our wonderful cars in one place.”
As one of the most successful names in international motorsport, and with a pedigree for building groundbreaking high performance sports cars for the road, this is an exciting opportunity for McLaren owners to celebrate 50 years of McLaren heritage.
Customers in the UAE who wish to take part in this commemorative event can register through Al Habtoor Motors on +971 (4) 382 7500.  For customers based elsewhere in the GCC, contact details of their McLaren Automotive retailer can be found at cars.mclaren.com.
McLaren 50 - Celebration highlights
The celebration will follow the successful events already held in 2013 to mark the 50 year anniversary, including the sale of a unique 12C Spider signed by Vodafone McLaren Mercedes Formula 1™ drivers, Jenson Button and Sergio Perez  by the recently opened McLaren Manama retailer in Bahrain.  
Events have continued through the summer, including the 20th annual Goodwood Festival of Speed in the UK, which included McLaren House – a showcase to 50 years of motoring racing success along with latest supercars from McLaren of today.
During the Festival, McLaren presented three exclusives including the global dynamic debut of the McLaren P1™.  The limited edition McLaren 50 12C Spider and the 12C GT Sprint, the latest track-focussed model from McLaren GT also featured.

Three short videos of McLaren at the 2013 Goodwood Festival of Speed are available to view and embed from – www.youtube.com/McLarenAutomotiveTV.

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