- Abdul Raheem Al Bateeh to drive public
service engagement across all ADM brands -
The Middle East’s fastest growing and multiplatform
media company, Abu Dhabi Media (ADM), has reaffirmed its commitment to the role
of the media in helping to support social and cultural development by
appointing Abdul Raheem Al Bateeh as Director of Public Service Affairs.
Commenting on the appointment, Saif Ghobash, Chief Operating Officer,
Abu Dhabi Media, said: “In today’s interlinked
world the global media is a critical force in shaping social and cultural
identity. We have a tremendous
responsibility to provide the platforms, networks and content that not only
protect national heritage but also reflect the progressive and inclusive nature
of Arab society.
“This is particularly significant given the rapid pace of
development in the United Arab Emirates and our role in supporting the Abu
Dhabi vision. Al Bateeh is a first class
journalist who has experienced the rise of citizen journalism – the ability of
anyone, anywhere to shape the news – and will play a central role in advancing
our public services locally, regionally and internationally.”
ADM’s public service agenda has two primary purposes. Firstly, through its networks and platforms
ADM is a vital force in communicating the UAE’s position on regional and
international affairs and, specifically, the nation’s values of moderation,
tolerance, peace and dialogue.
Secondly, through the diversity of its brands which reach every
demographic segment, ADM supports the five pillars of the emirate’s 2030 vision
by showcasing new, relevant and appropriate content in the areas of education,
culture, environment, health and sport.
Al Bateeh’s remit is to focus on balancing these two objectives
through a coordinated and progressive approach to content development.
Moving to public service affairs with a portfolio of 17 years of experience in the media field and after
previously serving as Director of news at Abu Dhabi TV, Al Bateeh has deep
understanding of the government’s vision for Abu Dhabi and a wealth of
experience and high level contacts.
“At Abu Dhabi Media we have a breadth of media assets – from film
production through television and radio networks, newspapers and magazines to
online portals – that is unmatched in the Arab world and provides us with a
unique opportunity to reach audiences in multi-screen, multi-format
environments to tell the Abu Dhabi story in a compelling, objective manner,”
said Al Bateeh.
“Additionally, our range of assets also provide us with
unrivalled commercial opportunities because through them brands can reach every
single demographic across the region and beyond.”
While media fragmentation, citizen journalism and electronic
publishing have combined to erode international and cultural boundaries
globally, ADM believes it has a responsibility to not only celebrate social
diversity and economic progress, but also maintain a strong sense of national
identity and heritage.
For example, through training and national talent development,
ADM has contributed to the quality and competitiveness of locally produced
content that celebrates and supports Emirati culture, empowers Emirati women
and children by addressing issues of concern to them, and promotes a culture of
excellence among youth.
For support from the Public Service Affairs Department, please
contact:Hatim Ahmad, telephone 00971 2 4144773 or 00971 2
4144771
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