Al Ain Football Club Fans are amongst the most passionate in
the world, according to a new survey. 77% of fans regard the club as one of the
most important things in their life, which is one of the highest rankings in the
world, according to industry experts.
The survey, which was devised to gather
feedback from fans to enhance their match day experience, has uncovered
phenomenal results showcasing the passion and dedication Al Ain Football Club
fans have for their club.
“Having conducted these surveys across a
variety of sports organizations, including several English Premier League
clubs, this is one of the highest levels of supporter affinity and optimism we
have seen,” said Dan Jones, Partner of Deloitte Sports Group, the Firm’s global
sports team.
With the recent news of the club moving its
home grounds to Hazza Bin Zayed Stadium, 97% of survey respondents feel
optimistic about Al Ain Football Club’s future. Fans have welcomed the move and
are looking forward to the opening of the new stadium. The 25,000 seat stadium
is set to open later this year, and aims to offer fans the best match day
experience in the region, as well as providing best in class corporate
hospitality options. Of the 25,000 seats, the stadium features 5,000 premium
seats, a percentage that is the highest amongst stadia across the world.
One of the most exciting activities for a
family is watching live matches, and that is why Al Ain Cub offers a daily
opportunity to watch and enjoy matches. The intimacy and love a family could
experience while supporting their favorite team is beyond words. The average
age of the Al Ain Football Club supporter is 24. Over half of the total
respondents have more than three children under the age of 16 as part of their
household, a figure that demonstrates the need to enhance family offerings at
stadia so that entire families can partake in the passion for football. This is
an area the operator, Al Ain Club Investment Company is looking into. Existing
plans for the new stadium include designated family areas with food and
beverage offerings in order to ensure comfort for the entire family including
the kids when they attend matches. Currently, 83% of supporters see Al Ain
Football Club matches as an opportunity to attend with friends.
The Club’s fan base has been growing a lot
lately especially in Al Ain because 59% of respondents reside in Al Ain,
proving that Al Ain Football Club is deep-rooted within the community and its
people. The Club, however, is looking to use the new stadium as well as the
Club’s recent success to grow its fan-base in the UAE and internationally.
Al Ain Club did not miss the importance of
providing the needs of its fans and supporters. We found that one key desire of
fans that stood out was that they wanted to see increased availability of
official club merchandise. The club is working on enhancing the merchandise
offering with the opening of a flagship store within the premises and will soon
be signing up with a world class sports apparel provider.
Fans also wanted the chance to reserve
specific seats within the stadium. The logistics for this are currently being
explored by Al Ain Club, which views seat allocations and reservations as a key
factor in ensuring complete attendee satisfaction.
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