VisitBritain
invites cyclists from the GCC to explore the British Countryside
GCC
cyclists depart today from the Arabian dunes to the Yorkshire dales on a
cycling trip inspired by theGrand Départ of the 2014 Tour de
France.
The British countryside, famous for its outstanding natural beauty, willtake
centre stagein this fascinating journey.
The
trip is part of VisitBritain’s“ Dunes to Dales” initiative launched in the GCC this
summer through a digitalcampaignhosted on a dedicated website www.dunestodales.com. Visitors to
the website were asked to vote for one of two routes for the GCC cyclists to
take on their upcoming tour. The route that inspired the most votes is the
route thatcovers parts of the first stage of the Grand Départ.
On
this route the cyclists will start from the host city of Leeds and finish in the
historic spa town of Harrogate. Thetrip will be
documented on film and the cyclists news will be updated on social media
channels. Their fans and followers will be able to follow in their footsteps via
a dedicated hash tag #dunestodales.
In
addition to cycling, the group will explore other thrills including a bespoke treasure
huntin Riponcourtesy of Yorkshire Trails; a visit to the magnificent Aysgarth
Fallsin Wensleydale, home of the famous cheese that goes by the same name; and
a chance to explore the uniqueRipely Castle that has been occupied by the same Ingilby family
for more than 700 years.
Emirati
cyclist, Abdul
Ghaffar Al-Khajawasjoinedin Dubaiby his
GCC counterparts, Mohamed Al-Kuwarifrom Qatar, Abdulaziz
Al-Dawsarifrom Saudi
Arabia andOthman Al Mutairi from Kuwait. Here they will begin their journey
from the dunes to the dales in the care of Visitbritain supported by the UK
Embassy in the UAEandEtihad Airways.
 |
| HM Consul General, Edward Hobart |
HM Consul General, Edward Hobart,
commented: "I'm delighted to see Emirati
cyclist Abdulghaffar Al Khaja and his counterparts in the gulf region
participate in VisitBritain's initiative Dunes to Dales. Sport offers an
excellent way of bringing young people together and showcasing the beauty of
our countryside".
Annique
Labuschagne, Manager GCC Markets, remarked: “VisitBritain is aiming through this initiative to showcase
the British countryside to GCC visitors. The journey that will take the cyclists
from the Arabian Dunes to the Yorkshire Dales is a fun and exciting adventure
that we are hoping will bring Britain’s countryside closer to our GCC visitors.”
“Britain
has so much to offer, we want visitors from the GCC to have a great time and
try something new every time they come to the UK,” added Labuschagne.
Supported
by RIDE, the cyclists are scheduled to warm up on Dubai’s Al Qudra Cycling
Track later today ahead of their travel.
No comments:
Post a Comment