MODA OPERANDI LAUNCHES ‘HOW IT WORKS’ @modaoperandi

Online luxury retailer enlisted the help of fashion Illustrator Jamie Lee Reardin to create video bringing trunkshows to life

M'oda 'Operandi have appointed LA based, cult illustrator Jamie Lee Reardin to animate the online trunk show experience from start to finish. Like a mini-fairytale, her impossibly elegant protagonist sees the runway show, whose front-row is complete with charming renditions of some of the industries most illustrious characters. She naturally desires the dress, later logs on to M’oda ‘Operandi and clicks to buy in her size. On delivery of her coveted piece, just a few months later, she gives the camera a contagious wink! M'oda's message; don’t dilly-dally; there is nothing to fear but the tragedy of missing that must-have piece.

TO SEE A PREVIEW OF THE VIDEO CLICK THIS LINK

M'oda 'Operandi's founder, Lauren Santo Domingo, evolved the trunk show concept into the 21st century with the critically acclaimed, pioneering pre-tail model. Since the launch of the multi-brand luxury e-tailer in 2010, women around the world have been shopping their favorite looks from the runway a matter of days after celebrated designers have presented those looks to the world's press and buyers.

"How does the trunk show work?" is a question often touted by the pre-tail novice or the gifting gentleman. Firstly it should be noted that their trunk show is a beautifully packaged solution to the disappointment one feels when searching department stores, to no avail, for the look you lusted over for the six months following the shows. Unlike their competitors, M’oda ‘Operandi do not pre-sale stock they have already bought into, they shoot the whole collection offering clients an opportunity to buy the dress, in their size, before the dress is made. Thus ensuring 'the dress' does not get away.

For more information visit www.modaoperandi.com