@MallofEmirates Fashion takes the winter slopes as Mall of the Emirates launches World of Fashion @NancyAjram

Mall of the Emirates Launches Autumn/Winter Fashion Campaign on the Snow-capped Slopes of the Desert

‘Fall for Fashion’ to feature the signature World of Fashion event from October 3^rd-14^th

Mall of the Emirates has unveiled its Fall for Fashion campaign on the snowy slopes of Ski Dubai to launch the new Autumn/Winter collections. The powdery ski slopes became a frosty backdrop to debut the latest fashion trends to celebrate the onset of the new fall season. The mall’s signature event, World of Fashion, also took to the winter resort to announce the exciting schedule of runway shows, designer appearances and beauty events from October 3^rd-14^th.

 

Now in its third year, World of Fashion will host an incredible 20+ catwalk shows featuring the latest collections from Tommy Hilfiger, Etoile La Boutique, DKNY and many more. This year, the festival has attracted International star power with Italian jeweler Roberto Coin, legendary designer Gianvito Rossi and renowned make-up artist Bassam Fattouh. Adding to the excitement, Arab superstar and style icon Nancy Ajram is collaborating with Mall of the Emirates for World of Fashion, complete with a live Q&A session on the runway and a special meet-and-greet with fans. Nancy Ajram’s bold, yet refined fashion taste influence and inspire style trends in the Middle East and worldwide.

“Mall of the Emirates is excited to announce Fall for Fashion to highlight Autumn/Winter collections, and our signature seasonal event World of Fashion,” said Fuad Mansoor Sharaf, Senior Director – Property Management for Majid Al Futtaim Properties. “This year we unveiled the campaign inside Ski Dubai to celebrate the change in seasons and preview the new collections. Mall of the Emirates is also pleased to have the fashion and star influence of Nancy Ajram for the event, reaffirming our position as a leading fashion destination.”  

Celebrated fashion designer Tommy Hilfiger will kick off World of Fashion on Thursday, October 3^rd with the Middle East launch of his latest collection. The weekend will carry non-stop fashion catwalk shows from popular contemporary brands DKNY, Juicy Couture and Bebe; as well as an appearance from fashionable style blogger Tala Samman on Saturday night. On Sunday, October 6^th, ESMOD’s most talented students will showcase their fashionable creations on the runway.

Throughout the week, World of Fashion will also showcase an exclusive beauty catwalk show from renowned make-up artist Bassam Fattouh, an on-stage discussion with designer Gianvito Rossi, and the Middle East launch of the Christian Louboutin Nudes collection. Famed designer and fashion industry stalwart Ingie Chalhoub will be revealing limited edition pieces from Etoile La Boutique to close the World of Fashion runway with glam, complimented by a live on-stage interview with style star Nancy Ajram.

Shoppers can also stop by special makeup studios to get the latest fashion tips and courtesy makeovers from industry experts plus have the chance to win a trip to London to personally meet acclaimed designer Roland Mouret and a dress from his S/@ 2014 collection. Throughout the month of October, shoppers can fall head-over-heels for fashion by shopping just AED 699 for the chance to win an exclusive new Autumn/Winter wardrobe worth AED 75,000! Fall for Fashion is doubling coupons for visitors shopping within the fashion category of Mall of the Emirates. The mall is also celebrating ‘Golden Week’ from October 1^st to 9^th to thank Chinese shoppers visiting Mall of the Emirates. To mark Chinese National Day, Chinese shoppers that spend AED 1,000 have the chance to win AED 5,000 daily.

For more information about World of Fashion visit www.facebook.com/malloftheemirates.

World of Fashion, Mall of the Emirates October 3-14, 2013 at the Central Galleria
Date	Events / Catwalk Shows
Thursday October 3 Style with Tommy	Four spectacular catwalk shows featuring Tommy Hilfiger’s New York and Tailored lines. 5:30pm, 6:30pm, 7:30pm & 8:30pm
Friday October 4 High Street Bazaar	Fashion for everyone with catwalk shows from High Street favourites Bershka and Salsa from 5:30pm – 9:00pm.
Saturday October 5 Fashion City	Katakeet presents their collection from 4:00pm. Bebe launches their Street Chic NYC collection at 6:00pm. DKNY rules the catwalk with special appearance from Tala Samman at 7:00pm.
Sunday October 6 The Edge of Style	Two cutting-edge fashion shows from ESMOD’s talented students at 6:30pm. Italian jeweller Roberto Coin hosts an in-store event from 7:00pm – 9:00pm.
Monday October 7 Beauty & Style	Make-up artist Bassam Fattouh hosts a private function from 3:00pm -5:00pm before appearing live on-stage at 7.30pm for his beauty catwalk show.
Tuesday October 8 Shoe Love	A live interview with legendary Italian designer Gianvito Rossi from 6:30pm. Followed by an in-store event at Harvey Nichols from 7:00pm – 9:00pm where his limited edition pieces will be revealed.
Wednesday October 9 Fashion Finale	Cover star Nancy Ajram joins the World of Fashion for a private meet and greet at 4:00pm followed by a live interview on stage at 7:30pm. Etoile la Boutique new collection is shown on the catwalk at 7:00pm and 8:30pm.
Thursday October 3 – Wednesday October 9	World of Fashion Studio Every day from 10:00am onwards, the Studio presents hair, beauty and make-up advice and complimentary make-overs from the experts, including Bassam Fattouh Cosmetics advisors & Juicy Couture styling advice
Thursday October 10 – Monday October 14	An exclusive Fashion Exhibition showcasing an exquisite preview of Autumn Winter collections.
	Win the Ultimate Fashion Experience with Roland Mouret courtesy of Harvey Nichols. Visit the Harper’s Bazaar World of Fashion, Central Galleria or Harvey Nichols from 3 – 14 October, for a chance to win business class flights for two to London with Virgin Atlantic. Includes three night stay in Knightsbridge hotel, private meeting with Roland Mouret, plus a designer dress from his SS14 collection.