@HarleyUAE @harleydavidson IN 2014 HARLEY-DAVIDSON TRANSFORMS THE TOURING MOTORCYCLE

Plus Refreshed Fat Bob Styling, a New CVO Softail Deluxe and Sportster ABS as Standard

OXFORD (August 19, 2013) – Harley-Davidson today reveals a 2014 motorcycle line that includes seven Touring, Trike and Custom Vehicle Operations (CVO ^™) models transformed by Project RUSHMORE, a customer-driven venture by Harley-Davidson to fundamentally improve every aspect of the riding experience. The culmination of an intense four-year product-development program, Project RUSHMORE introduces category-leading technology and design enhancements that will recalibrate the expectations of touring motorcyclists, including Bluetooth^®-enabled Boom! Box infotainment systems with GPS navigation, Daymaker™ LED headlamps, a new fairing with splitstream venting, and the Twin-Cooled™ High Output Twin Cam 103™ powertrain.

“Project RUSHMORE is a Harley-Davidson product-development path that is customer-driven from start to finish,” said Scott Habegger, Harley-Davidson Director of Motorcycle Planning. “We like to say that at Harley-Davidson we ride with our customers and that’s never been more true. We are all in this together, and I think the result is some truly exceptional new motorcycles for 2014.”

Additional news for 2014 from Harley-Davidson is the limited-production factory-custom CVO Softail^® Deluxe model, the restyled Dyna^® Fat Bob^® model, and the introduction of ABS (Anti-lock Braking System) for all Sportster models (excluding Iron 883™). With additional enhancements across its motorcycle product range, Harley-Davidson enters 2014 poised to retain its position as America’s leading motorcycle manufacturer.

Project RUSHMORE

Harley-Davidson recalibrates the expectations of road-eating touring riders through Project RUSHMORE, and effort backed by thousands of riding miles and unprecedented rider and employee input. Project RUSHMORE produces refined technology, thrilling performance and stunning styling that collectively transform the Harley-Davidson Touring and Trike motorcycle platforms. Those enhancements slot into four customer-defined categories:

 

Control: Inspiring rider confidence are the improved Daymaker™ LED or Dual Halogen lighting, Reflex™ Linked Brakes with ABS, and the Twin-Cooled™ High Output Twin Cam 103™ and High Output Twin Cam 103™ powertrains.

Infotainment: New colour-screen Boom! ^™ Box infotainment systems combine quality audio, Bluetooth^® connectivity, voice recognition, text-to-speech technology, GPS navigation, plus support for intercom and CB communications in a single module.

Feel: From the new Batwing fairing with splitstream venting to a refined passenger seating area, aerodynamics and ergonomics come together to improve comfort.

Style: The form and the function of many components are improved -- a reshaped Tour-Pak^® and saddlebags with convenient One-Touch design elements, sleeker fenders, lighter cast aluminium wheels and intuitive hand control switches.

For 2014 these elements of Project RUSHMORE are applied to the following Harley-Davidson motorcycle models: Road King^® Classic, Street Glide^®, Electra Glide^® Ultra Classic^®, Electra Glide® Ultra Limited®, Tri Glide^® Ultra Classic®, CVO Ultra Limited® and CVO Road King^®. (See separate releases for details on the elements of Project RUSHMORE.)

More News from Harley-Davidson for 2014

·         The Dark Custom styling of the Fat Bob model gets a make-over from Harley-Davidson Styling and now projects a new assertive authority. Highlights include a new slash-cut rear fender with a recessed twin-ring LED tail light. Black replaces chrome everywhere, including the powertrain, air cleaner cover, rear shock covers, triple clamps, headlight trim rings, console and battery box cover. The Aluminium Slotted Disc wheels are powdercoated black and finished with a laser-engraved Harley-Davidson logo and rim stripe.

·         The confidence-inspiring control of ABS (Anti-lock Braking System) is available across the 2014 Sportster range (excluding Iron 883™) The Sportster line up also features new hand controls and brake components, improved service access, and an H-D^® Smart Security System with a proximity-based, hands-free security fob.

·         The 2014 CVO series of limited-production motorcycles features the new CVO^™ Softail^® Deluxe model, a premium custom touring motorcycle equipped with a detachable windscreen and GPS navigation, Daymaker LED lighting, detachable saddlebags and of course the bold paint and big Screamin’ Eagle powertrain with 110 cc that’s always part of the CVO program. The CVO^™ Road King^® and super-premium CVO^™ Ultra Limited® return with new features and Project RUSHMORE enhancements. The bold CVO^™ Breakout^®  Softail^® chopper returns with three dazzling new paint schemes. (See separate releases for more details on the 2014 CVO line.)

 

·         The Twin Cam 103^™ powertrain is now standard equipment on all of the Harley-Davidson Dyna and Softail^® line up.

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson's website at www.harley-davidson.com.