· Bank launches Co-branded MasterCard Credit and Prepaid cards in the UAE in
partnership with Manchester United Football Club
Emirates
NBD, a leading bank in the region, announced yesterday that it had signed an
agreement with Manchester United Football Club to be its exclusive financial
partner in the UAE for a period of 5 years. Launching this historic partnership,
Emirates NBD unveiled the Emirates NBD Manchester United Co-branded MasterCard Credit
and Prepaid Cards.
This deal means that
Emirates NBD joins an exclusive family of Manchester United sponsors which
includes some of the world’s most prestigious brands. The club, itself one of
the most recognised brands in global sports, is already in partnership with
Aon, Nike, Chevrolet, Bulova, DHL, Epson, to name just a few. In addition,
Manchester United also has commercial relationships with leading global financial
institutions such as Santander, Maybank, Standard Bank and Danamon.
Suvo Sarkar, General Manager
– Retail Banking, Emirates NBD said, “As one of the most popular sports in the world,
football instantly touches the hearts of millions. Working with one of the
giants of this beautiful game offers us an important platform to connect
emotionally to the millions of fans.”
“As the leading bank in the
region, Emirates NBD is delighted to partner with a global brand like Manchester
United; a household name in the UAE with a huge residential fan base. This
partnership provides the perfect stage for the launch of a card which will
enable fans to connect further with one of the most exciting brands in world
football,” he added.
Emirates
NBD Manchester United MasterCard Credit and Prepaid Cardholders will get a
chance to win priceless experiences including official Manchester United signed
memorabilia and 60 fully paid trips every season to the ‘Theatre of Dreams’,
Old Trafford, to watch the champions play. In addition, cardholders may also
win a 2014 Chevrolet Camaro every quarter, in addition to enjoying attractive
offers and privileges at Chevrolet.
Cardholders
will also earn up to 10x Red Points for all transactions made on their cards.
Red Points can be redeemed for a wide range of attractive offers including exclusive
Manchester United merchandise, gift vouchers, cash back and miles from leading
frequent flyer programs.
Apart
from these outstanding benefits, cardholders will also enjoy attractive
discounts of up to 30% across 600 restaurants in the UAE, discounts of 10% at
the Manchester United Mega store, free annual subscription to Sport 360
newspaper and much more.
Manchester United’s
Group Managing Director, Richard Arnold comments:
“We are proud to be
partnering with Emirates NBD as this will give our fans in the UAE another
platform to engage with the best club in the world. The Club has always had
fantastic support from our fans in the Middle East and we are pleased to be
able to offer them such a fantastic product.”
“Emirates NBD being the
largest bank in the UAE, clearly has strong synergies with Manchester United.
They are an ambitious bank that is committed to promoting responsible credit
and we are looking forward to a strong and successful partnership,” he added.
The Manchester
United Co-branded MasterCard Credit and Prepaid Cards will play an important
role in bringing together all the Club’s supporters, children and adults alike,
from across the UAE, who are already connected through a meaningful emotional
bond.
“Sports brands have begun to influence consumer behaviour and
more and more consumers have come to expect payment solutions to suit their
lifestyles and reflect their interests,” said Eyad Al-Kourdi, Country Business
Head, UAE, MasterCard. “We are delighted to be working with Emirates NBD to
launch its co-branded card, which will generate strong resonance among football
fans across the country.
“It is an honour to witness the signing of this historic
partnership between Emirates NBD, one of the leading financial institutions in
the UAE, and Manchester United, a world-renowned sporting institution,” said Ahmed
Ibrahim, Marketing & Strategic Partnerships Manager at Dubai Sports Council.
“We are very pleased to be supporting this partnership, which
aligns with our leadership’s vision to reconfirm Dubai and the UAE as a global
leader in supporting a variety of social, economic and sports related
initiatives,” he added.
Both the Credit and the Pre-paid cards will be issued as Chip
and Pin cards for added security. As an introductory offer the annual fee of
AED 250 has been waived to encourage the strong Manchester United fan base to
get a card free for life. The Prepaid Card will be issued at a one-time fee of
AED 75. Cardholders are also guaranteed to receive a gift box with exclusive
Manchester United merchandize on activation and usage of the card.
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