Still the same all-natural, proven formulations on the
inside, just better looking on the outside!
The eye of the consumer has become green and filled with love
for nature. Choosing all-natural ingredients is now also high on our priority
list when it comes to purchasing beauty products. Which is why Herbline
Essentials, the caring all-natural, home grown beauty brand has become one of
the UAE’s top selling pharmacy skin and hair care ranges.
But look closer!
Herbline Essentials has just rebranded itself, sporting a fresh
new identity across all its products and packaging, bringing you - the
conscious consumer - closer.
Now, the products are more eye-catching and easy to identify on
the shelf, while offering a simple way to select the right ones for your skin
and hair type needs. The new look and
feel highlights the organic nature of the brand, and the blend of the highest
quality all-natural ingredients and Himalayan waters. This aims to enhance the
importance of their daily use in the world we live in today, being kind to ourselves
with the kindness and wisdom of nature.
Herbline Essentials is also setting off on an exciting new
journey across the Middle East region and beyond, bringing its organic message
and wholesome products, based on the ancient philosophy of Ayurveda, to
discerning consumers in Kuwait, Saudi Arabia, Iraq, Turkey, South Africa and several
western and central European markets.
Aly Rahimtoola, Managing Director of Harmony Cosmetics and owner
of Herbline Essentials, said: “Our rebranding is a natural step in our
company’s evolution and reflects the changing needs, lifestyles and
expectations of customers today, as our goal is to build upon a brand that is
rooted in customer trust and relevance.”
The rise of consumer awareness has been witnessed by the beauty
industry, indeed. Not only are organic ingredients proving to be the most
popular and wise choice, but heightened concern has arisen about the ethics of
cosmetic companies and the way they run their business with respect for nature,
environment and the animals. Concepts such as ‘parabens free’, ‘cruelty-free’
and ‘not tested on animals’ have sparked growing attention worldwide and have
become an integral component of the green beauty movement.
Recently, Herbline Essentials became a certified member of
PETA's Beauty without Bunnies programme, the only company in the Middle East to
do so to date. It has also since been
included in the Skin Deep Cosmetics Database (www.ewg.org/skindeep), which is compiled by EWG in Washington DC. This concluded the
brand was low in toxins and friendly to the consumer.
To find out more about Herbline Essentials’ all-natural approach
to beauty and their products, visit www.herbline-essentials.com.
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