Tuesday, 17 December 2013

@dornbracht My life, my bathroom: Uncomplicated bathroom design for the style-conscious with IMO

With the IMO fitting series, Dornbracht offers bathroom design perfectly in keeping with each user’s individual taste. The modern language of design has universal applications and fits harmoniously with each personal world.

Our lives are growing increasingly individualised. The era of ready-made lifestyles has past, and the focus today is on the autonomous individual. An endless array of new opportunities and choices offers each one of us the freedom to precisely adapt our everyday lives to our own personal needs and wishes. This growing social trend has long since made its appearance in the bathroom as well.
IMO is the individual response to this. With the high-quality line of fittings by Dornbracht, everyone has the option to express his or her own style in the bathroom environment as well. Just the thing for the style-conscious consumer for whom a sense of independence in bathroom design is important. Whether at work, the gym or in the bathroom at home– the modern consumer knows what they want from their environment, and they show it too. IMO smartly fits in to the modern world and underscores each person’s personal style: A free-standing washstand with wall-mounted IMO fitting, and alongside it the large open shower area with rain sprinkler. Independent, self-confident, and uncomplicated.
Even the name 'IMO' - short for the English expression 'In My Opinion' - underscores that a person's individual view on life is the focus, a viewpoint that leaves its mark on the design of the series. A universal line of fittings that highlights one's own style, fitting in perfectly with one's personal world. The bathroom as an intimate space, the personal touch making it a refuge beyond the hectic pace of day-to-day life.
The basis for the design of IMO is the universal language of design that harmoniously combines with individual interiors. As a modern hybrid of shape, it plays with geometric contours, creating a unique variability. “To create IMO, two of the shapes dominant in the bathroom were combined: a round body and a rectangular lever and outlet,” comments CEO Andreas Dornbracht. “This gives rise to a formal universality that is modern, clear and exquisite, making IMO a building block of any individual bathroom design.”
IMO is available in a chrome surface finish.
Product design: Sieger Design

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