Tuesday, 17 December 2013

@Philips Airfryer XL – creating healthier diets on a larger scale

- Enjoy best tasting food without having to add oil

Philips, a global leader in health and well-being, is introducing the Airfryer XL to meet the needs of families in the Middle East who want to cook healthier food at home. Since its launch in 2011, the Airfryer has proven extremely popular in the region, allowing people to enjoy tasty fried food with up to 80% less fat than traditional frying and without the need to add oil. Now, the Airfryer XL meets the needs of larger families with a capacity to cook 50% more, which is up to 1.2 kilograms in one go, using the same revolutionary Philips Rapid Air technology. The Philips technology is proven to be the healthiest way to eat fried foods compared to any other conventional appliance in the market.

Obesity is a growing concern in the region as diets are higher in fat, sugar and salt and people are more sedentary than in other parts of the world. Fried and fatty foods are one of the major causes of cardiovascular diseases in the Gulf. According to the Health Authority Abu Dhabi (HAAD), cardiovascular diseases accounted for over a quarter of deaths in Abu Dhabi in 2011. But it’s the health problems among children in the Middle East which are of greatest concern. “30% of six to 18 years old are either obese or overweight”, according to the latest statistics from HAAD.[1] In another recent study, Dr Fathia Hatim Ebrahim Mohammad Al Ma’azmi, Head of Health Promotion, Dubai Health Authority (DHA) commented “Children lack [physical] movement,” commenting on the World Health Organisation’s (WHO) report that states that children today are far less active than their parents were when they were young.[2]
Besides the risk of life-threatening cardiovascular diseases, one of the most dangerous side-effects of a fried food diet is being overweight, and as a result, the risk of diabetes. The GCC is facing extremely high levels of diabetes, with “five of the GCC’s six nations featuring in the top 10 countries in the world for the most prevalent levels of the disease”, according to a recent study revealed at the Arab Health Conference earlier this year.[3]
Aarushi Agarwal, Regional Marketing Director, Philips Consumer Lifestyle Middle East & Turkey (MET) said: “Taking steps to prevent and control the health issues plaguing our region, has been our number one priority. Leading a healthy lifestyle doesn’t mean that people need to take extreme measures and struggle or deprive themselves. Making small changes in cooking methods is one great step to ensure the entire family eats healthy. Philips is offering smart changes and choices in healthy cooking.”
The Philips Airfryer XL fries a huge variety of foods including chips, chicken and fish in minutes. It is great for cooking traditional Middle Eastern foods such as Falafel or Shish Barak, without having to fry in inches of oil and keeping just as much flavor as traditional cooking methods.
At an affordable AED 1,259, it is available in all major electronic stores across the region accompanied with a recipe book with 30 wholesome and delicious recipes to help get started on the path to healthy eating.

[1] According to latest statistics from Health Authority Abu Dhabi conducted by the Cardiology department in Saif Bin Ghubash Hospital, Ras Al Khaimah.  (The National,  7 May 2013)

[2] Comments from Dr Fathia Hatim Ebrahim Mohammad Al Ma’azmi, Head of Health Promotion, Dubai Health Authority (DHA) in a recent report by Gulf News, 21 November 2013

[3] Report by Neil Churchill in Gulf Business on the GCC’s Health Scare, 8 April 2013

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