15 million worldwide tourists expected to visit Dubai in 2015
Genesis Consulting ME an integrated business planning and marketing services
provider in the Middle East pointed out the success of the travel, tourism and
hospitality sector for Dubai in 2012 and the upcoming years. Dubai is one of
the top 10 destinations in the world in terms of travel and tourism for those
coming for leisure, business or shopping purposes. With its pristine beaches,
ultimate luxury, modern marvels, variety of malls and a host of events, Dubai
has been the unrivalled tourism hub of the Middle East, and has fast become one
of the world’s most loved tourism destination with millions of visitors coming
from all over the globe.
Dubai is attracting demand from a wide range of
segments, including leisure, corporate and MICE travelers. The leisure market
remains the leading sector, contributing over 40 per cent of occupancy of the
total room nights in hotels. However, business demand is increasing due to the
improvement in business sentiment across the region. Dubai has also become the
preferred MICE destination in the region, hosting large international and
regional events, including Arab Health, World Economic Forum and the Dubai
Airshow.
Based on the vision and initiatives of H.H.
Sheikh Mohammed Bin Rashid Al Maktoum, Ruler of Dubai and the Prime Minister of
UAE, Dubai has risen consistently on the list of top tourist destinations in
the world. Dubai is expected to attract more than 15 million tourists from all
around the globe by 2015. This reflects positively to the growth of the hotel
industry, which recorded an occupancy rate of 80 per cent in 2012, with an
average daily rate of $280.58 which was 0.9 percentage point and 8.4 per cent higher
respectively than the same period during 2011. Moreover, the reports from Ernst
& Young and TRI Hospitality Consulting highlighted that Dubai hotels were
steady for the first seven months of last year when compared with the same
period in 2011. In terms of revenue, hotels in Dubai recorded a 10.3 percent
increase in revenue.
Many recent reports have pointed to the fact that
tourism is constantly improving in Dubai with airport passenger numbers and
hotel occupancy rates increasing in 2012. According to a latest report released
by international hospitality consultants, STR Global, Dubai’s hotel sector is
expected to see double digit capacity growth in 2013 as the entire Middle East
and Africa region is set to grow its hotel room capacity massively. Moreover,
The Construction Pipeline Report released by STR Global predicts that Dubai’s
hotel room capacity will grow 28.6% in 2013 with 17,409 rooms currently in the
pipeline. Additionally, Alpen Capital in its recent report on the region
predicted that hotel room supply from 2012-2016 will increase by 5.3% annually
in the entire United Arab Emirates (UAE) taking the number from the current
96,992 hotels to 125,383 in 2016. In addition, the firm also expects to see
hotel occupancy to continue to rise up to 2016 due to the large influx of
tourists arriving in the emirate.
Bahaa Fatairy, Director of Business Development and PR services of Genesis Consulting ME |
Bahaa Fatairy, Director of Business Development
and PR services of Genesis Consulting ME said: “The travel and tourism industry
has established itself as a key important pillar for the economic growth within
the UAE and Dubai in particular. It is the magnet to attract leisure, business
and shopping visitors and is the ideal link between the West and East. In terms
of marketing and PR services, we will carry on focusing on promoting the growth
of the travel and tourism industry and helping to make Dubai the premier
visitor destination.”
Medical tourism has also become an attractive
segment, with medical tourists coming from the region and globally, as
according to the research firm Business Monitor International. Health tourism
in the UAE is growing at 15 per cent annually. The DHCC recorded a sharp growth
in medical tourism with over 502,000 patients in 2011 including 15 per cent
medical tourists compared to 10 per cent of a total of 412,000 patients in
2010. It estimates that medical tourism in the Emirate will generate Dh6.1
billion by the end of 2012.
“Medical tourism is being also becoming an
important component of the city’s tourism as it is contributing to overall
tourism growth and bringing awareness that Dubai is a leading provider of world
class medical services. This has of course been enabled by the government’s
initiatives in such as creating Health Care City in Dubai.” added Fatairy.
1 comment:
All the rooms are looking very neat to see and very perfect to see and the rooms rate are very cheap per day compared to other hotels.
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