Aseel Al Rowaished and SBWC transform the fashion runway into a gateway for orphans’ donations
In yet another imaginative
fundraising concept inspired by Tawasul Orphans Education Fund, the Sharjah
Business Women Council (SBWC) has hosted a glamorous private fashion show to
benefit the charity’s orphans. The private viewing was one of the quarterly
events organized for the SBWC’s Yakah members, and starred highly renowned
Kuwaiti designer Aseel Al Rowaished who unveiled her latest collection
and generously donated 10% of the show’s revenue to Tawasul’s noble cause.
Aseel Al Rowaished is the daughter of famous Kuwaiti
singer Abdalla Al Rowaished, and has emerged as one of the most exciting
talents among the region’s fashionistas. The fashion show coincides with the
ongoing Tawasul Online Charity Auction, which blended art with charity to give
orphans a new lease of life.
Tawasul is a Sharjah-based Fund initiated
by the Sharjah Chamber of Commerce & Industry in partnership with the
Sharjah Business Women Council, that strives to use education as a stimulus to
give orphans full control of their future, under the generous patronage of HH Dr. Sheikh Sultan Bin
Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah and Her
Highness Sheikha Jawaher Bint Mohammed Al Qasimi, Wife of the Ruler of Sharjah,
Chairperson of the Supreme Council for Family Affairs and Patron of Sharjah
Business Women Council.
Jasmin Ruehling, Program Executive Trainee at the
Sharjah Business Women Council, elaborated: “The words ‘orphans’ and
‘glamorous’ are normally never used in the same conversation, let alone the
same sentence - but we are changing mindsets by making it fashionable to be
charitable. By blending charity with art, fashion and other creative modes of
expression, we will make our fundraising events as fresh and vibrant as the
children themselves. We wish to express our heartfelt gratitude to the Sharjah Business Women
Council and Aseel Al Rowaished for showing their true colors
and wearing their hearts on their sleeves. This event proves that although
fashion collections may evolve with the seasons of the year, charity is always
in season.”
Ms
Ruehling added: “It is no coincidence that this event was generously supported
by businesswomen - because in business, social responsibility is becoming a necessity
and not a luxury. Entrepreneurs now appreciate that when the
community thrives, their businesses thrive as well. Through education, the
orphans that entrepreneurs are uplifting could one day be their future clients,
investors, partners, employees or even employers.”
Aseel Al Rowaished commented: “I feel truly honored to
use my God-given talents as a platform that can help to transform the lives of
these young rising stars. This is my first time to do a collaboration of this
nature in the UAE, and the fact that I am Kuwaiti shows that Tawasul and its
partners are broadening their horizons beyond their Sharjah roots and spreading
their wings to a wider regional and global audience.”
Meanwhile bids are being welcomed at Tawasul’s ongoing
online charity auction on www.tawasulfund.ae/home
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