Includes locally sourced organic salads and a new
‘Burrito’ sandwich to its internationally-friendly menu
Dubai, UAE 09 September 2013 – Just Falafel – the Middle
East’s home-grown quick service restaurant brand has upped its range of
health-conscious food with the introduction of new organic menu items and fresh
fare to customers. Now offering three new organic salads sourced from local
farms in the UAE, Just Falafel is continuing to evolve its offer to meet the
heightened demand for organically-produced, health-minded food options. What’s
more, the restaurant’s fun, globally-aware sandwich options has welcomed a new
addition, the ‘Burrito’ which pays tribute to popular Mexican fare.
Diners will now discover three delicious new organic salads
on Just Falafel’s menu: Organic green salad,
Organic herb & ricotta salad and Organic quinoa salad. All salads are
prepared with locally-sourced organic items from Greenheart Organic Farms to
fully integrate regional flavours, and support the local farm industry. Earlier
this year, Just Falafel introduced ‘superfoods’ ingredients including chia
seeds – and now quinoa, which are now a mainstay on their menu.
“Diners today are more health-conscious and dining-savvy than
ever before, and customers want to know the origins and quality of what they’re
consuming,” said Mohamad Bitar, Just Falafel,
Founder & Managing Director. “Just Falafel’s commitment has been to always provide the
highest quality ingredients that are ethically produced, and so introducing a
greater selection of organic items was a natural continuation of our values.
We’re excited to have expanded our menu with a range of exciting new
menu items from organic salads to an exciting new sandwich.” 
Offering the biggest sandwich on the menu, the ‘Burrito’
makes a debut appearance on Just Falafel’s internationally-flavoured menu. Stuffed
full with fresh ingredients including falafel, rice, red kidney beans,
vegetables and cheese, the Burrito transforms Mexico’s most famed dish into a
vegetarian-friendly meal – wrapped up in a hearty tortilla. As with every
sandwich, the ‘Burrito’ can be swapped to include baked falafel and whole wheat
bread. What’s more new ‘swap’ options include hummus or side salads in place of
fries, rounding off a healthy meal.
Other fun menu items are a new variation of the falafel,
which can be stuffed in a choice of three mouthwatering flavours: Caramelised
Onion, Mozzarella and Cheddar & Jalapeno, Eaten as an appetizer or a meal,
Just Falafel’s ‘stuffed falafels’ bring an added burst of flavour with every
bite. Expanding their beverage options, Just Falafel also now offers Orange and
Mango juice, freshly made in-house.
Visit http://www.facebook.com/justfalafel for more information.
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