Google announced today an initiative to build a vibrant
Arabic web and boost the amount of Arabic content online: “Arabic Web Days” a
one-month program with initiatives by both global and regional players in MENA
to inspire users to create more content in Arabic. The program theme is “It’s better in Arabic.”
Google has joined forces with Vinelab and Wamda and
Taghreedat in MENA to shape the program which also includes Twitter, WikiPedia,
TED, Soundcloud, YouTube and local powerhouses TwoFour54 and Qatar Foundation’s
Qatari Computing Research Institute (QCRI).
The idea for the initiative was driven by unserved demand for
content in Arabic. Arabic is the fastest growing language on the web today,
however there is a large gap between the number of Arabic speaking users and
the amount of Arabic content on the Internet today. The amount of Arabic content on the web only
represents 3% of the total digital content on the web and the Arabic language
is the seventh most used language online globally.
“The purpose of Arabic Web Days is to inspire the community
to increase Arabic content on the internet” Google’s Head of Communications in
MENA, Maha Abouelenein said. “It’s all
about the users, she added, we want the Internet to be relevant for Arabic
speaking users.”
The month-long series of online and offline events will
engage users to join the movement to accelerate digital Arabic content creation
in MENA. Key elements of the month long program include:
●
A series of
Hangouts on Google+ to share with users tips and tricks for anything they
want to do on the web in Arabic:
○
Learn how to use the Google translator toolkit to turn
English content into Arabic
○
Join
the Wikipedia Editors Program in its second cycle, launched as part of Arabic
Web Days, to master Arabic Wikipedia editing in 4 key steps
○
Wamda will share tips and tricks for online journalism
and allow users to submit their journalistic stories to be published on
Wamda.com
○
Users can hangout with a Googler to learn more about
search engine optimization on the web
○
YouTube will host a hangout on how to develop your
audience and viral content to boost views.
○
Hangout with ICANN to learn more about Arabic domain
names
●
Egyptian Minister
of Education, Dr. Ibrahim Ghoneim has announced their effort to enrich Arabic
content on the Internet by preparing several educational channels on YouTube
and releasing online education portals which include all the different
curriculums from first grade until 12th grade in addition to e-Lessons via
video on YouTube and direct interaction on Google+ via Hangouts.
●
Al Arabiya, one of the Arab World’s leading news
channels will be doing various programs and initiatives during the AWD month
through TV, online and more.
●
Hosting a YouTube
Tweet Up in Doha, Qatar on December 15th to share insights on how to create
viral Arabic videos and make money through YouTube;
●
Launching
the region's first Arabic infographics
competition with Tajseed
●
An
event hosted by twofour54 and
Taghreedat, featuring TED in Abu Dhabi on December 4th
●
Developer
training at g|days in Jordan on December 5-6 and Egypt on December 9-10
Google also announced that 12/12/12 has been declared
National Arabic Internet Day and they will be making further announcements on
the celebrations planned with their partners for this date.
"Taghreedat is a firm believer in the
power of crowd-sourcing to transform the Arabic digital content landscape. We
believe that a richer, more relevant and more inclusive Arabic web can only be
truly built by the users themselves. Arabic Web Days not only inspires users -
but empowers them to make significant contributions to the Arabic web"
said Samy Mubarak and Mina Takla, Taghreedat Co-Founders.
This one month campaign is the first step towards a stronger
Arabic web. “Arabic Web Days” is just
the beginning - we hope to keep the momentum beyond just this month - the
talent in MENA is strong and we have yet to realize the economic potential that
the web can create,” Vinelab’s Managing Director Abed Agha and Arabic Web Days
co-creator.
Habib Haddad CEO of Wamda, founder of Yamli and co-creator of
“Arabic Web Days” reinforced the importance of Arabic content and it’s role in
creating opportunities for the entrepreneurship ecosystem: “As the Arabic
content flourishes so do the opportunities to build innovative companies that
make use of that content, Arabic Web Days is a step towards the creation of
this ecosystem.”
For more information follow the Google+
page "أيام الإنترنت العربي" and the Twitter account @arabicwebdays
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