Monday, 5 November 2012

Kiehl's Limited Edition Holiday Collection


                                                                                    
 SPREAD THE JOY WITH THE GIFT OF KIEHL’S
KENNY SCHARF AND KIEHL’S PARTNER TO SUPPORT CHILDREN’S CAUSES


Iconic Pop Surrealist designs Kiehl’s Holiday Creme de Corps Collection to raise $200,000 for children’s causes around the world
In support of organizations that work to create safer and more sustainable environments for children, Kiehl’s continues its philanthropic tradition this holiday season. Kiehl’s proudly announces its high-profile collaboration with New York Pop artist Kenny Scharf. Having raised $600,000 through previous holiday initiatives, Kiehl’s invited Scharf to design its 4th Annual Creme de Corps Holiday Collection, with 100% of proceeds to benefit over 40 children’s causes around the world.
Crème de Corps (classic formula):
Considered the most hydrating body moisturizer in the Kiehl’s line, this super-enriched, nurturing body treatment is formulated with Beta-Carotene, Squalane and nurturing oils; ideal for extremely dry skin. Leaves skin soft, smooth and elegantly hydrated.
Kenny Scharf – the legendary pop artist Best known for his paintings, performances and installations that incorporate pop and comic imagery in evocative and nuanced reconfigurations, Kenny Scharf is a pop surrealist art legend. Scharf burst onto New York’s eclectic East Village art scene in the early 1980s and joined the likes of Andy Warhol, Jean-Michel Basquiat and Keith Haring. The sole living master amongst a group of artist elite, Scharf continues to produce his instantly recognizable “creatures” on renowned building facades and low-key urban surfaces with the playful Pop aesthetic that has distinguished him internationally.  Regardless of location, Scharf’s work remains public, accessible and brilliant. In the summer of 2012, Scharf designed the Kiehl’s mascot, Mr. Bones, into his “Squirt” character for charity.
Scharf’s latest medium – Kiehl’s Creme de Corps
Scharf’s newest, unconventional medium is
Kiehl’s 4th Annual Limited Edition Creme de Corps Holiday Collection featuring his vibrant work Globo Mundo.  Customized for Kiehl’s, Scharf describes Globo Mundo as “representing the whole world or globe; this application of my art was inspired by Kiehl’s, its patrons and their work in communities around the world.” 
Scharf discusses the partnership
“Collaborating with Kiehl’s to benefit children’s charities around the world is a dream come true. It is extremely gratifying to know that our project will affect young men and women in over 40 countries worldwide. Kiehl’s is providing a vehicle to share my beliefs, bringing attention to worthwhile causes around the world. Together, we are making a difference one bottle of Creme de Corps at a time.”
About “Kiehl’s Gives”
Kiehl’s Gives, a philanthropic platform, is a celebration of Kiehl’s causes, customers, and communities around the world.  Since its early days, Kiehl’s Since 1851 remains committed to improving the communities where it serves its patrons.  To mark the company’s 160th Anniversary in 2011, Kiehl’s established “Kiehl’s Gives” to promote philanthropy around the world.

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