November 12, 2012, Dubai, UAE: Marks & Spencer Al Futtaim unveiled
its exclusive winter 2012 lingerie collection at a glittering soiree on
November 5,2012 attended by VIPs, invited guests and media at The Westin Hotel,
Dubai. Celebrating the natural glamour in every woman, the gorgeous Marks &
Spencer Autumn Winter lingerie collection featured glamorous styles and
ultra-feminine shapewear.
(Centre, black dress)Soozie Jenkinson, Head of Lingerie Designer, M&S with the models |
Soozie Jenkinson, Head of Lingerie Design, Marks & Spencer |
The exclusive
M&S line-up showcased a combination of sumptuous fabrics, intricate
textures and embellishments, creating an opulent and dramatic look, with sparkle
coming through as a major trend. M&S has collaborated with Swarowski
Elements to create beautiful Autograph lingerie and sleepwear using their
crystals embellished on top of lace for the ultimate in sophisticated glamour.
The highlight of
the catwalk show was the much anticipated Rosie for Autograph winter collection
– designed by model and actress Rosie Huntington-Whiteley - encompassing the
chic and sophisticated look synonymous with the Autograph brand.
LIMITED COLLECTION BODY T81 8430 LADDER RESIST HOLD UP |
Rosie picks up on
the trend for rich berry shades for this luxurious winter collection that includes
ultra-soft pyjama sets, sophisticated lounge suits and delicate classic silk
nightgowns and wraps. The range also features silk lingerie sets, camisoles,
Brazilian knickers and kimono-style robes decorated with rose-print motifs and
deco-inspired detailing. New colours and prints are added to the silk bras and
knickers, including a stunning rose lace shaping slip which delivers a chic
profile-slimming shape.
Beautifully engineered and classically designed, the red
satin finish basque is the ’show stopping’ piece in the Rosie for Autograph
collection, holding-in a woman’s figure in all the right places to create an
hour glass silhouette.
In Limited
Collection, the range picks up the trend of black lingerie and bright pops of
colours, featuring flirty prints and floral. The sassy styles include 50's
style long line bras, bodies, flirty camis, knickers and playsuits. The pieces
are inspired by eccentric London looks and vintage heritage where plaids, floral,
and bows are the favorites.
COLLETTE DINNIGAN PUSH BRA T81 1568 COLLETTE DINNIGAM SHAPING KNCIKER T81 1568W |
Shapewear gets a glam
makeover this season and is an essential piece in every woman’s wardrobe. Curvacious
shapes are created in an instant with slips, waist cinching knickers and
shaping bras. These intimate M&S pieces give a fantastic streamlined figure
because they are made in lightweight fabric, with improved two-way stretch and
smooth seam free finishes. This range uses the latest innovations in technology
to combine comfortable support with elegant designs, offering solutions that
every woman will love!
EXTREME PUSH UP BRAT33 6936 WAIST SCULPT PENCIL SLIP T32 5920 |
The new winter
2012 collection also sees the reemergence of non-padded and wire free bras.
Innovative techniques have been used to create the contemporary look and feel
and to enhance the support, shape and comfort levels. Layering soft fabrics as
well as a diverse mix of rich textures adds to the versatility of the
collection and will interpret the key trends for this season.
Soozie Jenkinson, Head of Design for Lingerie
at M&S says, “Winter’s
streamlined silhouettes call for innovative lingerie solutions. Deep plunging necklines,
nipped in waists and hip emphasizing pencil skirts demand a lingerie wardrobe
makeover where stylish shaping and slimming solutions steal the spotlight.
She adds, “It was
great working with Rosie Huntington-Whiteley to create her own collection. It
encompasses the chic and sophisticated look synonymous with the Autograph
brand, combined with the expertise and inspiration drawn from Rosie’s extensive
experience in the fashion industry”.
ROSE LACE SHAPING SLIP |
Zainab Al Mahry, Regional Marketing Manager,
Marks & Spencer Al-Futtaim, said: “We know that all women have their own individual personality,
shape, size, style & needs, that’s why our gorgeous, innovative lingerie
celebrates the natural glamour in every woman. This is the Marks & Spencer
ethos. The winter collection of stylish and flattering lingerie has already
become a big hit around the world and we expect a great demand in UAE, Kuwait, Qatar,
Oman & Bahrain.
The collection is
available at all M&S stores from November 5, 2012 in UAE, Kuwait &
Qatar and from November 11, 2012 in Oman, Bahrain and online at www.marksandspencer.com
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