Monday 12 November 2012

MODA OPERANDI TEAM MEETS DUBAI’S FINEST DURING AN INTIMATE GATHERING




HOSTED BY THE BRAND’S FASHION POWER DUO,
CO-FOUNDER ASLAUG MAGNUSDOTTIR & ARTISTIC DIRECTOR TAYLOR TOMASI HILL
Moda Operandi held a beautiful cocktail reception for a selection of Dubai’s most elite fashion enthusiasts at The Vu’s in Emirates Towers.  Moda Operandi is an innovative online fashion retailer, which offers consumers the chance to shop straight from the runway.

Hosted by the Co-founder and CEO Aslaug Magnusdottir and the Artistic Director, Taylor Tomasi Hill, guests had the chance to meet the fashion power couple and mingle over bubbles and delicious nibbles, while suspended high in the sky.
Also present at the event was Ingvar Helgason, one of the designers behind the much-sought after brand, Ostwald Helgason- a brand which has been featured on numerous occasions on the Moda Operandi site.  The resort 2012 collection was exhibited on both models and mannequins at the gathering.
Also on showcase was a beautiful selection of handpicked vintage Hermes bags brought along by Matt Rubinger, the Director of Luxury Accessories at Heritage Auctions.  The one-off pieces were available for purchase on the evening.

Moda Operandi is the first online luxury fashion retailer to allow customers to pre-order tomorrow's styles today. Launched in 2011 with a vision to empower fashion aficionados worldwide, Moda Operandi works with top designers such as Marc Jacobs, Isabel Marant and Proenza Schouler to provide insider access to complete, unedited collections months before anywhere else. For more information, visit www.modaoperandi.com.

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