Tourism Authority of Thailand Launches “Amazing Experiences in Amazing Thailand” Campaign For Youth, Students and Corporate Team Building

Tourism Authority Targets Travel Agents and UAE University to Promote Campaign

[Dubai, 13 November 2012] Tourism Authority of Thailand (TAT) Dubai and Middle East Office officially launched the “Amazing Experiences in Amazing Thailand” brochure which provides information on the attractions of Thailand as a destination for school camps as well as Corporate Team Building. The brochure launch was a kick-start to the ‘Amazing Experiences in Amazing Thailand’ initiative which directly targets Travel Agents and University in UAE to promote awareness of Thailand as a quality and value for money destination for school camps as well as corporate team building. As part of the campaign, educational programmes and experiences focusing on various themes such as the environment, culture, history and other specialized fields of study are offered as options and tailor-made to meet the curriculum and scholastic needs of schools.

The Brochure Launch, which was held at the Dusit Thani Hotel Dubai was attended by His Excellency Mr. Fabio Chinda, Consul-General of Thailand, Acting Consul-General to Dubai, Mr. Chalermsak Suranant- Director ,Tourism Authority of Thailand (TAT) Dubai &Middle East Office and representatives from Thai Airways International and the Thai Trade Centre, as well as local Travel Agents and members of the local media last Monday, November 12, 2012

To further promote the ‘Amazing Experiences in Amazing Thailand’ initiative the TAT Dubai and Middle East Office organized a familiarisation trip last 20th to 26th September 2012, which was offered to representatives of the UAE Ministry of Education, Dubai-based travel agents, as well as U.A.E. media representatives. During the five-day familiarisation trip delegates travelled to various cities and regions across Thailand to experience a variety of tourist and cultural activities. Some of the stop-off destinations include Pattaya, where the delegates had the team-building workshops at Tree-Top Adventure and Khao Yai, where they visited the Elephant Research & Conservation Fund. Other attractions include the Farm at Chok Chai and the Rose Gardens at Suan Sampran. The Delegates also had the opportunity to inspect first-hand services and infrastructure that the various destinations and tour operators are able to provide within this specialized field of tourism. The familiarisation trip concluded with a dinner and seminar on 25th September 2012 at the Ginger Restaurant-Centara Grand @ Central World, before they return back to Dubai the following day.

Says Mr. Chalermsak Suranant, Director of the Tourism Authority of Thailand, Dubai and Middle East Office; “Thailand’s diverse regions, cultures, history and environments make it an ideal school camp destination for every field of study. Our sophisticated tourism industry is reliable, experienced and holds the necessary expertise in order to safely and successfully conduct unique school camp programmes that are both educational and fun at the same time. Additionally the quality of the programmes is amongst the best in the world, yet provided economically for budget conscience schools and parents.”

The “Amazing Experiences in Amazing Thailand” initiative has been specially crafted by the Tourism Authority of Thailand to meet the needs of both UAE based travel agents and schools, with the hope that through this initiative Thailand can prove a valuable impetus and support in developing the minds and scholastic learning of UAE’s students and youth.

The Familiarisation trip was attended by TAT Marketing Officer, Mr. Chawarot Chankiatthitikul together with local travel partner representatives Coz & Kings Tours LLC and Marcopolo Holidays. Representatives from local Thai agencies also attended the trip.

The “Amazing Experiences in Amazing Thailand” initiative is part of an expanded strategic marketing and promotional push by the Tourism Authority of Thailand to attract a greater number of visitors from the Middle East to the South-East Asian destination. During the last few years, the Middle East market has been a growing and increasingly important source market of visitors to Thailand with market research suggesting this positive trend to continue over at least the next five years. An increase of 5% in the number of visitors from the G.C.C. is expected for 2012 compared to those experienced in 2011.