Lovin My Bags Middle East Launches first of its kind Innovative “Bag Care” Product Range for Luxury Designer Handbags

• Proprietary products available for all leather types and skins and suitable for maintaining designer handbags in harsh climates
  
  

Dubai, United Arab, Emirates, November 21, 2012: Lovin My Bags Middle East has announced the launch of an extensive product range to cater to the needs of the Middle East luxury market, which demands a bespoke and high-end solution for the maintenance of leather designer handbags in such harsh climates. Lovin My Bags proprietary leather care products have been created with natural and organic ingredients that are safe for most delicate leathers, including unfinished leathers and exotics. The leather conservation technology and products are backed by professional leather restoration services which are offered in Dubai at the first Lovin My Bags Middle East boutique and handbag spa at Palm Strip Mall, Jumeirah Beach Road, Dubai. Founded in the United States of America by Barbara and Gary Crouthamel, Lovin My Bags is the first ever system and specialized bag spa for cleaning and restoration of luxury handbags and leather goods in the world.

Lovin My Bags has engineered products & services specifically for this part of the world. The products come as a convenient “Handbag Care Kit” which includes three essential products for complete maintenance and care including, a protector, that acts as a repellent against oil and water and also prevents dyes from entering the leather, a cleanser, which works miraculously to wipe off stains and stubborn dyes before they seep deep inside the leather; and a moisturiser to maintain the delicate and soft finishing.  

Dhiraj Munjwani, Partner & Director, Lovin My Bags Middle East, said: “We are excited to introduce for the first time ever in this market a complete range of products that cater to different leather types such as Vachetta leather, lambskins, natural and glossy leathers. Our principals in the US have invested heavily to respond to customer needs that really value their luxury purchases and look for uncompromised results. Leather needs protection, cleansing, moisturizing, conditioning and miracle products to keep it looking its best and we are confident our luxury customers will be relieved to finally find a solution to their bag and leather care issues.”

The entire range is currently available for retail at the exclusive Lovin My Bags Middle East boutique at Palm Strip Mall, Jumeirah Beach Road, Dubai. Lovin My Bags Middle East is also in talks with key fashion retailers and distributors in the UAE and Middle East markets for strategic alliances and partnerships.

Jai Tolani, Partner & Director, Lovin My Bags Middle East, said: “There are no other products created specifically for handbag leathers. The leather care products on the market today are for general use such as for cars or furniture and are not safe for most aniline leathers. We use the best cosmetic grade ingredients that are more costly than industrial cleaning products found in most leather cleaners today. We manufacture our products in small quantities and test its effectiveness by using it in our professional restoration services. No other service company has this specialized vertical integration.”

The product range also includes a special product for protection of bag handles and for dyes from Abayas & Jeans.  Interested customers and key retailers can contact info@lovinmybags.ae or call + 971 4 3866081 for enquiries.