@newbalance @goldsgym_uae Gold’s Gym UAE Announces Their Official Apparel Partnership With New Balance

Gold's Gym UAE (GG UAE) announces their five-year partnership with global performance footwear and athletic apparel brand, New Balance. The partnership makes New Balance the official footwear and apparel partner for the largest international gym chain in the world.

Gold's Gym staff, instructors as well as personal trainers across all fitness centers will be clad in the New Balance fitness sportswear, endorsing the brand in UAE.

Nitesh Seebran, Chief of Operations, Gold's Gym International says, "We create an identity with our dressing. This partnership is a testimony to our fashionable and professional identity. New Balance is one of the leading Athletic footwear and apparel brand sponsors for many high profile athletes around the world. We look forward to a valuable business relationship with this venture."

Speaking on the new collaboration, Baljit Sharma - Brand Manager, New Balance said: "The global commitment by New Balance is to act as a coach and a catalyst to encourage people to move further, faster and more often. Our partnership with Gold's Gym UAE is the perfect association to support and connect with existing as well as new customers of GG UAE, who wish to improve their health and well-being."

While the likely hue and tone of this fitness attire is yet to be confirmed, New Balance commits to promote health and wellbeing to both active and non-active GG UAE customers with their custom designed sportswear for Gold's Gym. New Balance envisions that this partnership with Gold's Gym will surely hope to encourage people of all ages to be more active in their daily exercise and fitness routine.

This U.S. brand, dedicated in the business of making shoes for more than 100 years, is a global leader in performance and lifestyle sports. New Balance is no novice in the UAE, and is seen very vividly in the retail and online market in Dubai.

Gold's Gym UAE continues to make its presence felt in the UAE with eight operational clubs and recently had the grand opening of their latest club in Al Mussalla Tower. Gold's Gym is soon to open in Al Nasmah Tower, Al Nahda-1, Dubai and IBN Battuta Gate.