‘Come Together,
Change Lives’ Open House for the 3rd consecutive year
Harley-Davidson Middle East and North Africa
(MENA) has announced its 2013 schedule for the Open House Days in MENA region under
the theme ”Come Together, Change Lives” as it gathers riders in support
of the United Nations World Food Programme for the
third consecutive year while unveiling the iconic new 2014 models.
The Open House will be held on the
October weekend falling between the 24th and 27th, and will be
attended by Harley and non-Harley riders in countries across the GCC, Levant
and North Africa. As in 2012, the Open House will feature a parade ride to build
camaraderie and community while coming together for an excellent cause. In UAE,
the “Come Together, Change Lives” Open House will be held on October 25.
The highlight
of this year’s Open House Parade in the UAE is Harley-Davidson leading the Thunder
Parade - a signature part of the Gulf Bike Week where riders from all over the
region come down to participate. The expectation this year is for over 1200
bikes to join the Parade.
The line up will include
motorcycles by Project RUSHMORE, a comprehensive effort by Harley-Davidson to
fundamentally improve every aspect of the riding experience for owners of its
Touring motorcycles.
After years of imagining,
planning, styling and engineering, and countless hours of riding with and
talking to its customers, Harley-Davidson’s Project RUSHMORE presents the full
range of 2014 Touring and Trike models that are smart, comfortable, responsive
and simply stunning.
”Come Together, Change Lives” event will take place in support
of the UN World Food Programme (WFP), the world’s largest humanitarian agency fighting
hunger worldwide, which feeds over 90 million people in 80 countries on average
each year. Riders will be invited to purchase Harley-Davidson pins, with
proceeds going to WFP.
“We are delighted to be able to
welcome riders and non-riders to Harley-Davidson’s 2013 Open House, where we
will introduce them to our new 2014 models. This year, we are particularly
excited because we’re unveiling new motorcycles upgraded by the customer-driven
Project RUSHMORE, which transforms the riding experience through
category-leading technologies. And as in previous years, the community of
riders in UAE will join up for a celebratory ride while also coming together to
support the fight against child hunger,” said Elsa Abi Nader, Harley-Davidson
Marketing Manager for MENA.
2014 is an exciting year for Harley-Davidson Motor Company; as it
reveals a new motorcycle line that includes seven Touring, Trike and Custom
Vehicle Operations (CVO ™) models transformed by Project RUSHMORE, a
customer-driven effort by Harley-Davidson to fundamentally improve every aspect
of the riding experience. Additionally there is a limited-production
factory-custom CVO Softail® Deluxe model, the restyled Dyna® Fat
Bob® model,
and the introduction of ABS (Anti-lock Braking System) for all Sportster models
(excluding Iron 883™).
With additional enhancements across its motorcycle product range,
Harley-Davidson enters 2014 poised to retain its position as America’s leading
motorcycle manufacturer.
Customers
and enthusiasts can visit the Harley Davidson Facebook page at http://www.facebook.com/HarleyDavidsonMENA
for more information.
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