Wednesday 12 December 2012

Filmmaster MEA Celebrates 30 years of Ferrero Rocher’s world leadership in luxurious chocolate manufacturing



Magnificent 12 meters high Ferrero Rocher tower revealed in The Dubai Mall


A breathtaking 12 meters high Ferrero Rocher tower was revealed to the public at The Dubai Mall in the presence of the Italian Ambassador to the UAE HE Giorgio Starace, and the General Manager of Ferrero Middle East and Africa Dott. Magnarello. The glamorous celebration of Ferrero Rocher, known as the world’s favorite premium luxury chocolate for 30 years is the courtesy of Filmmaster MEA.

The event carries the name “Ferrero Rocher Top of the Golden Luxury”. Built meticulously in 72 hours,  the inspiring idea of creating a 12 meters high “Burj Khalifa” Ferrero Rocher tower was born combining the icon of Dubai, represented by Burj Khalifa, the tallest building in the world and the symbol of Ferrero Rocher, the pyramid shape. Thousands of Ferrero Rocher chocolate mock-ups using the authentic Ferrero Rocher gold-aluminum foil were used for the display.

The United Arab Emirates has positioned itself as the country where nothing is too big, too high or too golden, which matches Ferrero Rocher’s leadership and style.

Thousands of visitors and fans of the prestigious Italian chocolate brand visited the striking centerpiece at the Star Atrium of The Dubai Mall and had the extraordinary opportunity to preserve the special moment by having a professional photo taken at the base of the Ferrero Rocher in a glamorous set, surrounded by elegant cones made out of 96 Ferrero Rochers. The installation will be open to the public until December 15th, 2012.

The team of Filmmaster MEA who worked on the project, is composed by CEO and Partner Piero Cozzi, Event Director Tatiana Cadoux, Creative Director Nebojsa Ristic, Art Director Jelena Petrovic, Technical Designer Arzo Arsalan, Décor, Martina Uggeri, Content Producer, Tony Lehal, Event Manager Ehab Farah and Event Coordinator Rodolfo Cornelio.

1 comment:

helmet said...

missid it ... i was in abu dhabi that day

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