y2m –Youth to Marketing LLC Launches in the UAE

y2m –Youth to Marketing LLC -  has announced the launch of its operations to create a platform that connects brands with the UAE’s youth through insightful and engaging experiences, at an event held at O Concept on November 27, 2012. The y2m launch attracted approximately 70 guests from the likes of youth ambassadors, y2m representatives, bloggers and members of the press. The event highlighted y2m’s bridge-building that facilitates brand access to young audiences, and trains young people in the skills to become youth ambassadors. “y2m offers brands access to a young audience that is increasingly relevant as influencers and trendsetters. We guide teams of young ambassadors in the 16-25 age range to work closely with brands and facilitate the development of engagement strategies and youth campaigns,” Tareq Abuissa, Managing Director y2m.  “This is the first time this model has been brought to the Middle East, and we are very excited at starting a rewarding journey in creating fascinating and significant interactions between brands and young people.”

Y2m is a youth engagement agency that was created to target and connect with fresh, trendy and young communities in the Middle East. y2m understands the youth’s wants, needs, ways of communication, likes, dislikes, habits, interests and trends. Brand’s lack of understanding and disengagement with youth resulted in the inception of y2m led by a team of young professionals who firmly believe that the region’s youth is a force to reckon with.  For more information, visit y2m website at www.y2m.ae