OMEGA is proud to
announce that Chinese golfer Shanshan Feng has joined its family of brand
ambassadors. She is part of a roster that already includes Greg Norman, Sergio
Garcia and Michelle Wie.
The young golfing
star will make her brand ambassador debut tomorrow on Wednesday December 5th at
the OMEGA Dubai Ladies Masters.
Shanshan Feng is one
of the most exciting professional golfers in the world. She became the first full-exempt
player from China to join the LPGA Tour and in the years since, has emerged as
one of the Tour’s fiercest competitors. In 2012, the talented 23-year-old won
the LPGA Championship, a major title, by two strokes, becoming the first
Chinese golfer to win a major– in fact, she was the first player from mainland
China (male or female) to accomplish the feat.
The victory
established her solidly among the top-ranked women golfers – it was among the
five championship trophies she won in 2012 – and she is currently ranked sixth
in the world.
Shanshan Feng
started playing golf at an early age. Her father worked at the golf association
in her home city of Guangzhou and started taking her to the course when she was
ten years old.
OMEGA is proud that
this outstanding competitor, whose smile lights up every course she plays on,
has joined its family of golfing brand ambassadors. The brand looks forward to
celebrating with Shanshan Feng each time she adds to her already-impressive
list of victories and achievements on the golf course.
The sport of golf
has become enormously popular in China and continues to enjoy extraordinary
growth. OMEGA is thrilled that it will have the opportunity to celebrate each
of Shanshan’s victories with her fans in her home country. The brand has been
present in China for more than a century and is the market leader in the
prestige watch segment. Shanshan Feng’s role as a brand ambassador will raise
awareness of OMEGA even further, particularly among the millions of Chinese
golf fans.
OMEGA and golf – a global legacy
For years, golf
sponsorship has been a vital part of OMEGA's brand strategy and the famous watchmaker’s
name is associated with some of the sport’s best events. OMEGA's partnership
with The PGA of America makes the Swiss watch brand the Official Timekeeper at
the Association’s great events including the PGA Championship and the Ryder Cup
when it is contested in the United States.
OMEGA is the title
sponsor of the European Masters, contested each year in Switzerland, and of
both the Dubai Desert Classic and the Dubai Ladies Masters, two of the most
prestigious sporting events in the Middle East.
OMEGA will be on
hand as Official Timekeeper in 2016 when golf returns to the Olympic Games for
the first time in more than a century. Its inclusion in the world's
highest-profile sporting event proclaims boldly that golf is truly ranked among
the world's global sports.
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