Dubai, December 5,
2012
The legacy of hosting the Olympic Games came under the spotlight during a lively debate at the Host Cities sports summit in Dubai.
Dora Bakoyannis, MP, Former Mayor of Athens |
It comes as talk grows of a Gulf city mounting another
serious bid to host the Summer Olympics, with Dubai and Doha again at the
forefront.
The opening day two panel included Dora Bakoyannis, MP,
Former Mayor of Athens, Chris Foy, Head of Overseas Operations, Visit Britain,
and Wolfgang Maennig, Professor of Economics at Hamburg University.
Prof Maennig began by warning that a positive legacy from
hosting the game is “not automatic”.
“You must plan a strategy for the legacy of the Games as
much as for the Games itself,” he said.
He said host cities often suffer a decline in visitor
numbers and an increase in people leaving the country during the event. But
positive factors include the creation of iconic buildings, a surge in national
pride, and an improvement in the host city’s international perception.
Commenting on the impact of London 2012 on visitor numbers,
Mr Foy said: “We recognised that the main tourism benefit would be in the
long-term, beyond the games. We wanted people to be inspired by what they saw
to visit Britain in years to come, not just during the Games.”
Ms Bakoyannis said she did not regret Athens’ successful bid
in 2004, despite the country’s current economic problems.
“I would do it again,” she said. “It was such as wonderful
showcase of Greece’s culture and history.”
She stressed that Athens now boasts improved transport
infrastructure as well as modernised hotels, both of which can support future
tourism growth.
Day two continued with an examination of how host cities can
make effective use of the media and a look at how hosting major sporting events
can be funded during tough economic times.
Host Cities
is presented by Emirates airline under the patronage of His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai,
Chairman of the Executive Council for Dubai Government and Chairman of Dubai
Sports Council.
Held at Meydan, the event has welcomed leading sports
administrators from golf’s European Tour, the International Cricket Council, US
Tennis Association and Emirates airline - whose sport sponsorship portfolio
includes FIFA World Cup, European Tour golf and international cricket.
Host Cities involves a conference featuring high-profile speakers,
panel-led case study explanations, practical workshops and informal networking
and learning opportunities for prospective hosts.
The event is organised by Streamline Marketing Group,
specialists in launching landmark live events such as the recent Global
Aerospace Summit in Abu Dhabi.
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